The line between B2B and B2C business is changing — and it is increasingly blurred. B2B businesses are increasingly digitizing their sales processes. They're seeing opportunities for online direct-to-consumer sales, as well as demand for buying and selling on B2B marketplaces. Meanwhile, B2C businesses are experiencing increasing pressure to create seamless shopping, fulfilment, and return experiences across multiple digital touchpoints, channels, and global markets.
Whether you’re running a B2B or B2C business or both, flexible ecommerce operations are key to efficient growth. The fewer commerce platforms you have to manage, the more manageable your operational costs and processes will be.
Digital business is growing rapidly worldwide — so if you want to grow, you need to prepare. A single, unified commerce platform can help. As you add new sales channels and storefronts to serve different customers, you need a unified back end that allows you to easily manage a growing product catalog, large orders, and traffic spikes.
Your ecommerce operation should have customers front and center. With Adobe Commerce you can create a cohesive, coherent journey that promotes easy conversions, repeat sales, and lasting relationships.