Powerful workflow automation
Reduce bottlenecks and maintain consistency to meet your performance goals. Adobe Campaign provides greater flexibility and control — from data processing and segmentation to campaign orchestration and beyond.
- Multi-step campaigns. Orchestrate multi-wave, multi-phase campaigns that span days, weeks, or months to execute plans more efficiently.
- Pre-send visibility. Preview audience counts for various conditional pathways to boost pre-send confidence and better predict campaign outcomes.
- Precision targeting. Use non-profile relational data such as stores, product types, account types, and more to refine segmentation and deliver highly targeted campaigns that resonate.
- Data workflow automation. Import, enrich, and update datasets using advanced workflows tailored to your business needs, improving team productivity.
Learn more about workflow automation.
Content as a Service v3 - campaign-overview - Monday, December 1, 2025 at 16:10
Personalized offer management
Deliver the right offer, every time, at enterprise scale. Adobe Campaign makes it easy to manage and deploy dynamic offers across campaigns using centralized tools, rule-based logic, and performance insights.
- Rules-based offer decisions. Select relevant offers that are personalized for customer behavior, profile data, and preferences to boost engagement.
- Centralized offer catalog. Curate, manage, and prioritize offers from a centralized repository for consistent and optimized delivery.
- Offer simulation. Simulate offer delivery before sending, allowing teams to better forecast effectiveness and optimize conversion, boosting campaign confidence.
- Performance analytics. Measure the impact of your offers using attribution and control group comparisons across revenue, margins, and ROI.
Learn more about personalized offer management.
Content as a Service v3 - campaign-overview - Wednesday, October 29, 2025 at 14:33
Smarter controls for message timing and priority
Get more out of every customer interaction. Adobe Campaign provides configurable rules to manage message frequency and prioritize highly relevant engagement.
- Frequency capping. Limit messages by channel to prevent fatigue and build long-term brand trust.
- Campaign prioritization. Assign weights and rules to ensure the most relevant campaigns reach each customer.
- Capacity-aware throttling. Align message volume with downstream systems — such as your websites or call centers — using wave scheduling and throughput controls.
- Campaign calendar view. Visualize delivery timing and volume trends across campaigns in a unified calendar view.
Learn more about contact frequency and prioritization controls.
Content as a Service v3 - campaign-overview - Monday, December 1, 2025 at 16:12
Greater collaboration and control
Manage and scale complex campaigns with confidence. Adobe Campaign empowers large, distributed teams with tools for resource management, collaboration, and centralized oversight.
- Marketing workstream management. Coordinate tasks, track progress, and stay on top of critical deadlines with centralized dashboards and real-time alerts.
- Distributed campaign controls. Maintain error-free brand consistency with built-in approval workflows, localization tools, and content governance.
- Campaign ROI forecasting. Monitor spending, track productivity, and measure performance across all marketing campaigns for more complete reporting.
Learn how to use campaign management features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
