Multi-brand solution

Manage all your brands and serve all customers — business and consumer — from one platform.

Same great buying experience — no matter the audience

Just because you have different audiences doesn't mean you need multiple systems to run your online stores. Adobe Commerce is a unified multi-brand ecommerce platform that lets you manage all content, products, and digital experiences in one place, whether you own more than one brand, sell in several countries, or manage several business models. With Adobe Commerce you can set various pricing structures, show different products to different audiences, or customize checkout and fulfillment options. The choice is yours.


Whether your audience is B2B, B2C, D2C, or a combination, the Adobe Commerce multi-brand solution lets you manage them all without switching platforms, hiring additional staff, or bouncing between partners.

Take a tour of Adobe Commerce

Learn how our next-generation technology, global partner ecosystem, and extensions marketplace can breathe life into your ecommerce website.


See what makes Adobe Commerce multi-brand solution work.

Multisite management
Manage content and products for consumers, businesses, or both, as well as different brands, product lines, and geographies.

Encourage higher sales by using a full set of merchandising and content management features to create compelling sites — with the capability to provide more in-depth information for B2B buyers.

Customer segmentation
Target different buyers with different product recommendations, promotions, and content for a personalized commerce experience.

Flexible options let you personalize the buying experience with custom catalogs and price lists, and customize fulfillment to accommodate individual and bulk shipments.

Global expansion
Support local currencies, payment method, and languages with over 150 language packs, local system integrators, and regional extensions that let you integrate into almost any location or custom system without blowing your budget.

Learn more about multi-brand solution in Adobe Commerce

Unify your commerce.

Learn how a centralized commerce solution can help you build loyalty and grow revenue by delivering amazing experiences to all your customers, both business and consumer.

Learn more

Unify your commerce.

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