Personalized Media

Use one master file to adapt, compose, and deliver dynamic experiences with speed and impact. Then enhance these experiences by adding clickable hotspots that link to rich experiences, like maps or product pop-ups.


It’s time to get personal.

Your customers expect a relevant and customized experience that is consistent across every platform and device. If you don’t deliver, you risk customer loyalty and retention. The challenge is doing it efficiently, so you capture their attention before they move on.

With Personalized Media, you can use one master file to rapidly adapt, compose, and deliver dynamic experiences with speed and impact, ensuring all of your content is relevant, responsive, and engaging. You can also create an online visualization tool so customers can see different options for colors, patterns, and more, customizing your products in real time.


See what makes it work

Product personalization
Help customers customize product options on your sites and apps. This lowers sampling, photography, and production costs, improves the product design process, and reduces time to market.

Media personalization
Define, test, and preview content variations and create dynamic media URLs. Modify layer content and properties on your page with dynamic media URL commands.

Hotspot functionality
Enhance channel-agnostic interactions by adding clickable hotspots to assets that link to rich experiences, such as maps or product information pop-ups.


Learn more about personalized media in Adobe Experience Manager. | watch video

Deliver more personalized experiences.

See how Adobe Experience Manager Assets helps you increase personalization for increased customer satisfaction.

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Learn from others’ success.

Discover how furniture retailer, Room and Board, used personalized media to increase revenue.

Read customer story