ADOBE EXPERIENCE MANAGER SITES USE CASE
Create, deliver, and optimize tailored experiences for every customer.
Adobe Experience Manager Sites empowers marketers with easy-to-use tools to deliver connected and personalized experiences to every customer without sacrificing speed.
A robust decisioning engine is essential to achieving personalization. By seamlessly integrating with Adobe Target, Experience Manager Sites lets teams effortlessly export Content and Experience Fragments for targeted activities. They can then deliver personalized experiences consistently across channels using a neutral JSON format that is natively available.
Deliver the right experience — regardless of the front end — with both headless and headful delivery options available out of the box. Teams can efficiently manage, edit, and repurpose structured content across channels and audiences using Content Fragments. Built-in functionality to boost web metrics results in top Google Lighthouse scores and better SEO. It also ensures high page-load speeds, leading to more conversions and an improved user experience.
Create impactful experiences by understanding audience preferences through granular content insights. The built-in A/B testing features let teams quickly optimize site design and content. Real User Monitoring (RUM) tracks and analyzes user interactions in real time, validating experiences and measuring impact.
Increased site updates by 6x to support its multichannel strategy.
Expedited time-to-market from days to hours by optimizing content delivery.
Grew digital sales by 50% from personalizing and optimizing their site structure.
“We’ve had the vision of uniting the company and creating intuitive, easy customer experiences, but we haven’t had the mechanism to change it — until now.”
Monica Koedel
Senior Director, Digital Customer Experience, Cisco
Content as a Service v3 - experience-manager-sites - Tuesday, December 24, 2024 at 13:31
