Messages and content

Adobe AI Assistant for content generation

Use generative AI to create and fine-tune engaging, on-brand content optimized for every channel — all without leaving your existing workflows.

• AI content generation. Generate copy, images, or content blocks for your campaigns and landing pages based on prompts, campaign content, and marketing objectives.
• Content variations. Effortlessly generate multiple variations of marketing and campaign assets within minutes. Run experiments to test and learn which variations resonate with your customers.
• On-brand content. Inform the AI model with assets from your brand to generate content that aligns with your brand guidelines, tone, and communication strategies. With built-in, on-brand quality checks, marketers can ensure their creations adhere to brand standards.

Explore AI Assistant content generation our unique sandbox environment by logging into Experience League — our vast library of how-to content.

Try now | Try now Adobe AI Assistant Content Accelerator

Digital asset management (DAM)

Find, manage, and use all of your digital assets with the natively embedded DAM, Adobe Experience Manager Assets Essentials.

• Asset discovery. Search for digital content to use in your journeys and campaigns with full-text search and smart metadata tagging to find what you need, fast.
• Asset editing. Tailor existing content to create the perfect asset with built-in editing tools, powered by Adobe Express and Adobe Photoshop Express. Resize images, remove backgrounds, convert file types and more.
• Asset governance. Manage assets better with detailed information and access for each asset. Use version control to view or revert to prior versions.
• Experience Manager integrations. Streamline and scale content creation, management, and delivery with reusable content fragments from Experience Manager Sites and dynamic content personalization from Dynamic Media in Experience Manager Assets.

Message authoring

Craft the perfect message to engage your customers with flexible design tools that adapt to your teams’ skillsets and workflows.

• Drag-and-drop editing. Design, edit, and publish templates and messages for any channel with an easy-to-use visual editor.
• HTML coding and conversion. Let code-savvy users develop full HTML messages from scratch. Or, auto-convert from HTML to modular, editable content for non-technical users. Update, re-arrange, and personalize without re-coding.
• Content templates. Create and save dynamic message templates to reuse custom content and accelerate your workflows. Use templates as a starting point, then adapt them for the unique needs of each campaign.
• Adobe Stock. Access millions of high-quality, curated, royalty-free photos, videos, illustrations and vector graphics in Adobe Stock directly within the built-in message designer. Find assets to match your message and import licensed images directly into your asset repository¹.

Personalization editor

Personalize your communications to ensure that every message resonates.

• Dynamic content. Set rules to dynamically adjust images, subject lines, links, offers and more, based on each customer’s characteristics and context.
• Data-driven personalization. Tailor messages based on profile attributes, audience, offer eligibility, and external context attributes (e.g., weather, location, inventory).
• Content fragments. Maintain message consistency and speed up your workflows with reusable content blocks. Use HTML, JSON, or text to define editable fields that can dynamically update for each campaign or journey.