Adobe Marketo Optimizer

Turn your Adobe Marketo Engage data into AI-driven decisions.

Expand your marketing automation with AI optimization that identifies next-best-actions for every buyer — so your teams can drive more quality pipeline with less work.

Watch overview Book a demo

B2B marketing optimization that moves at the speed of your buyers.

Adobe Marketo Optimizer expands your AI-powered workflows with optimizations that include streamlined omnichannel orchestration, account and buying group personalization, and agentic prospecting — all running on your existing Marketo Engage data so you can start using it in less than a day.

Increase engagement with autonomously personalized journeys.

Let AI determine the next-best action based on its understanding of each buyer instead of manually building and maintaining campaign logic.

Generate a contextual understanding of each person that’s continuously updated based on a rich set of buyer signals for each lead.
Increase engagement and conversions with real-time personalization based on AI-driven understanding of each lead, account, and buying group.
Reduce opt-outs with journeys that automatically include or suppress each lead based on engagement — always with human oversight and guardrails.

style

Divider, container

Connect with buyers at the right moment with omnichannel intelligence.

Build coordinated journeys across email, paid media, web, and more channels from a single journey canvas — powered by the same AI optimization.

Improve paid media and event marketing ROI by using shared intelligence to determine journey inclusion and suppression.
Increase email open rates with send-time optimization to reach buyers when they’re most likely to engage.

style

Divider, container

Unify your lead, account, and buying group strategies.

Bring your lead generation and account-based marketing together with AI that continuously qualifies leads, identifies accounts, and maintains buying groups.

Run lead-based and account-based marketing side by side using the same data and the same canvas.
Prioritize your highest-value accounts using account-level intent signals.
Let AI assemble and maintain buying groups — including the members you might otherwise miss.

style

Divider, container

Seamlessly engage buyers with BDR insights.

Equip your BDR teams with agentic research and summaries from across Marketo and CRM data so they spend less time researching and more time engaging buyers.

Surface intent and engagement history for each lead and account, right inside your CRM via plug-in.
Prepare for calls and meetings faster using agentic account research.
Hand off sales-ready leads with the full story so the BDR outreach starts warm.

Get up and running in less than a day.

Adobe Marketo Optimizer runs on your existing Marketo Engage data foundation, giving you agentic workflows and optimization on day one. No data migration or rebuild required.

Experience the full power of Adobe Marketo Optimizer.

anchor

let-us-show-you-the-full-power-of-adobe-marketo-optimizer

Questions? We have answers.

Marketo Optimizer is an AI-native application that boosts your demand generation with cutting-edge AI optimization and journey orchestration. It runs on your existing Marketo Engage data, layers account and buying group context onto your lead data and includes pre-built AI skills and agentic capabilities to optimize insights, personalization, engagement, reporting, and qualification.

Marketo Engage is your marketing automation foundation. It provides the data foundation for Marketo Optimizer. Marketo Optimizer extends your marketing automation with an AI optimization to improve personalization and journey performance — moving you from rules-based campaigns to autonomous, AI-driven journeys.

No. Marketo Optimizer runs natively on your Marketo Engage database — there is no CDP (customer data platform) requirement or data configuration required. Marketo Engage remains your single source of truth for marketing and sales data.

Yes. Marketo Optimizer is built for Marketo Engage customers and runs on Marketo Engage data, so an active Marketo Engage subscription is required.

Most customers can stand up Marketo Optimizer in less than a day and begin activating optimization use cases right away.

title

AI-powered journeys with Adobe Marketo Optimizer.

CardDescription

Learn how Marketo Optimizer enables personalized engagement, omnichannel intelligence, and agentic insights to optimize demand generation.

cardDate

2026-09-22

altCardImageText

Adobe Marketo Engage overview.

cardImage