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Descriptive, predictive, diagnostic, and prescriptive analytics.
A customer journey map is the key to understanding each segment of your target audience. Learn how to create customer journey maps that engage every audience.
Data analytics — definition, tools, and getting started.
Data analytics is the process of examining large amounts of quantitative and qualitative data. It helps companies understand and predict business trends.
Cluster analysis — a guide to smarter data-driven decisions.
Cluster analysis in marketing refers to the practice of analyzing shared characteristics between groups and comparing them. Learn more from Adobe today.
How to create a customer journey map.
A customer journey map is the key to understanding each segment of your target audience. Learn how to create customer journey maps that engage every audience.
Customer segmentation — targeted marketing made simple.
We’re defining what customer segmentation is, plus the benefits, types, and how to get started.
GenAI and Marketing in the Enterprise
Learn how Adobe has championed this collaboration between creative and marketing teams to dramatically increase content velocity and unlock creative insights by leveraging our ne…
How to produce modular content to drive personalization at scale.
Learn how to produce and manage custom modular content at the speed and scale your customers demand.
A/B testing on single page applications with Adobe Target.
A/B testing on SPA frameworks doesn’t have to be difficult. This guide will show you how to get it right with Adobe Target.
Build and manage unrivaled customer journeys across channels.
Break down silos and boost ROI with Adobe Journey Optimizer. Design, orchestrate, and deliver personalized campaigns from a single application.