Experience Index

2019 Digital Trends: Advertising in Focus.

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In this year’s survey, creating compelling content for digital experiences is the single most exciting opportunity for advertisers in 2019, with data-driven marketing that focuses on the individual a close second. This highlights the need to combine high-quality creative with smart use of data for advertising success. To find out more about the most significant digital-related trends in advertising, what’s keeping your peers awake at night and how companies are addressing the challenges, read the Econsultancy 2019 Digital Trends: Advertising in Focus report.

Key points from the report:

  • Achieving advertising excellence is top of mind, with an awareness of the need to restore trust and build more balance.
  •  Data continues to dominate, with personalisation back on the priority list. Organisations are focussing on harnessing data to deliver value, while control and ownership remain key challenges.
  • AI and machine learning are hot topics, with 40% of advertisers claiming to lead the way. 


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