The Power of Thoughtfully Built Customer Journeys

Price: Free
Length: 58 min

In this panel webinar, you'll hear from customer journey experts from Adobe, Merkle, Sinch, and Winterberry Group, on their interpretations of the report's findings and prevalent trends each company is seeing with their customer journey management clients.

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Event speakers

Speaker - Charles Ping

Charles Ping

Managing Director EMEA
Winterberry Group

Charles Ping is a highly experienced leader who had devoted more than 30 years to the disciplines of data, marketing and strategy and regulation. He was previously chief executive and then chairman of Fuel, the data business of the Engine Group, where he served on the UK Board. Previously he held roles as strategy director at Communisis and head of CRM at Guardian Media.

In addition to his role with Winterberry Group, he serves as an industry commissioner at the UK's Data and Marketing Commission and is a director of the Advertising Standards Board of Finance, the funding body for UK advertising self-regulation. He chairs the joint ISBA/DMA UK committee on the use of data within advertising, and is also a non-executive director across a number of tech and data businesses. Charles is a previous chair of the Direct Marketing Association UK and was Executive Committee member at the UK Advertising Association.

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Speaker - Kevin Lindsay

Kevin Lindsay

Director, Product Marketing, Adobe Campaign

Kevin Lindsay is a 25+ year tech industry veteran and is currently head of GTM strategy for B2C customer journey management at Adobe, leading the product marketing teams for Adobe Campaign and the recently announced Adobe Journey Optimizer. Previously, Kevin held product marketing and strategy roles in digital asset management (DAM), personalization and testing/optimization at Adobe.

Other stops on Kevin's tech marketing journey included the enterprise search space and ecommerce merchandising. Kevin believes that modern, data-driven and AI-powered CX strategies are key to delivering empathy and personalization at scale across the customer lifecycle.

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Speaker - Michael Harrison

Michael Harrison

Managing Partner
Winterberry Group

With over 20 years of marketing experience, Michael Harrison leads Winterberry Group's marketing consulting practice. He brings strategic and executive competencies in all aspects of consumer marketing, spanning campaign development, marketing operations, supplier management, database design, data procurement, statistical modeling and quantitative analysis.

Prior to joining Winterberry Group, Michael was a partner at RAZOR during its merger with NSI marketing services, which created Ansira. After the integration, he served as chief strategy and analytics officer at Ansira, leading the strategic direction of the firm and work with clients such as Domino's, Panera, Nestle N.A., Mitsubishi and La-Z-Boy. He was responsible for strategic planning, analytics, technology development (data and digital), programmatic and social media.

Before Ansira, Michael worked at Doner Advertising and Havas (formerly EuroRSCG 4D) building data and digital competencies focused on global brands in retail, automotive and consumer packaged goods such as Mazda, Sirius, BMW, ACE Insurance, Luxottica, Citibank and Circuit City.

Michael holds a B.A. in economics from Elon University and an M.A. in economics from Eastern Michigan University. He is on the Board of Advisors to the University of Texas at Dallas Masters in the Marketing program and was previously the Big Data & Intelligence Chair for Southern Methodist University's Digital Accelerator program.

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Speaker - Michael Ricci

Michael Ricci

VP of Business Development

Michael Ricci is a highly accomplished senior digital marketing & business development executive with 30+ years of international experience in technology focused operations. He is a well regarded Mobile CX architect who has guided some of the world's most prominent brands and is a well-respected thought leader in the Mobile Marketing industry.

Michael specializes in, (among other things), Mobile CX, digital marketing, email marketing, mobile marketing, SMS, PUSH, mobile web, and business development. He has worked for Sinch AB since June 2020 and has previous experience from Oracle, Digital Fusion, Webtrends, and Merkle.

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Speaker - Petar Lafchiev

Petar Lafchiev

Director of MarTech Solutions

Petar oversees the development of customer strategy by translating this into Marketing Technology roadmaps, business cases and detailed solution requirements.
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Adobe Journey Optimizer

Content as a Service - Tuesday, February 21, 2023 at 15:05