Mobile centricity

Easily make pages more immersive with our progressive web application (PWA), which uses web browser capabilities to provide a mobile-app-like experience.

Easy to buy, everywhere shoppers go.

In 2022, smartphone retail ecommerce sales in the United States are projected to surpass US $432 billion. Having a fast, affordable way to create a mobile-ready site is critical for growth as more and more shoppers turn to their smart devices.


With Adobe Commerce, businesses can create immersive mobile commerce experiences using progressive web applications. Merchants can build their own high performance PWAs to increase customer engagement, conversion rates, and revenue.

3 Ways to Capture More Mobile Revenue: Learning from an Adobe Community Effort

Adobe Commerce mobile centricity

See what makes it work

Progressive web applications

Give buyers the convenience and speed of a mobile app, along with the searchability and robust experience of desktop browsers.

Responsive themes

Quickly create your ecommerce site with out-of-the box templates designed to display beautifully and consistently on every device, in any form.

Mobile-friendly checkout

Convert more buyers with an easier checkout process that includes instant purchase and seamless integration with payment gateways like PayPal and Braintree.

Why Adobe for mobile commerce?

Why Adobe for mobile commerce

Fast-track your development

Learn how our PWA Studio tools can help you quickly and easily build app-like experiences that increase engagement and grow sales.

Mobile Optimization Initiative

The mobile conversions gap continues to challenge retailers of all sizes. While smartphones gain share of consumers’ online shopping spend, the ratio of mobile views to conversions lags in comparison to desktop. To close the gap, the Mobile Optimization Initiative has conducted over 250 experiments resulting in 3 million data points with merchants from around the world. The results are amazing, and not always what you’d expect.

Learn more about this innovative, community-driven initiative.

Mobile Optimization Initiative

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