Analysis Workspace
Adobe Analytics pricing and packaging.
Everyone needs to collect digital data, analyze it, and curate real-time insights across teams. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavor of Adobe Analytics that’s right for you.
Custom built analytics packages to take your data and insights one step further.
From understanding channel activity to gathering real-time customer insights and opportunities, explore the analytics package that takes your marketing to the next level.
Select
Adobe Analytics Select helps organizations centralize data for smarter decisions. Features such as drag-and-drop segment building empower teams to discover valuable customers and optimize interactions for growth.
Prime
Adobe Analytics Prime helps you better understand your customers, uncover new insights, and instantly act on them. Real-time, cross-channel visibility helps marketers deliver personalized experiences that inspire action.
Ultimate
Adobe Analytics Ultimate allows you to stitch together cross-channel insights to build unified customer profiles and go further with your customer data. Use AI and machine learning to uncover hidden opportunities in your data.
Basic Analytics
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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Reports (templates) |
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Quick Insights |
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Ad-hoc Analysis |
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Freeform table |
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Next or previous item |
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Page summary |
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Segment Comparison |
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Adobe Analytics (mobile) Dashboards |
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Data Collection (Channel Analysis)
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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API |
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Voice assistant |
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Cross-device Analysis |
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OTT measurement |
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Taxonomist (Classification Management) |
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Custom Dimensions (props/evars) |
275 (75/200) |
275 (75/200) |
325 (75/250) |
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Usage Reporting |
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Data Transformation
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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Advanced Calculated Metrics |
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Custom Dimensions (Props/evars) |
275 (75/200) |
325 (75/250) |
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Context-aware Sessions |
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Customer Attributes |
3 |
15 |
200 per report suite |
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Retroactive Data Reprocessing/Replay |
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Field-based Identity Stitching |
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Classifications |
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Virtual Report Suites (multi-report suite consolidation) |
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Privacy and Governance
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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Privacy Controls |
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Regional Data Centers |
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Data Repair API |
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Audience Segmentation
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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Segment IQ, powered by AI/ML |
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Unique Segment Creation |
Unlimited |
Unlimited |
Unlimited |
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Share Segments to other Reports |
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Segments |
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Share Segments to other Adobe Experience Cloud Products |
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Audience Publishing |
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Augmented Analysis w/ AI/ML
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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Anomaly Detection |
Limited to daily granularity |
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Contribution Analysis |
10 tokens (runs) per month |
20 tokens (runs) per month |
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Intelligent Alerts |
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Algorithmic Attribution |
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Journey Visualizations
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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Fall-out |
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Flow (pathing) |
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Cohort Analysis |
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Retention |
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Churn |
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Latency |
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Custom Dimension |
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Add or Create Segments |
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Histogram |
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9-rules based Attribution models |
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Data Sharing & Democratization
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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Shared Projects (Reports) |
Unlimited |
Unlimited |
Unlimited |
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User Seats |
Unlimited |
Unlimited |
Unlimited |
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Scheduled Reports |
Unlimited |
Unlimited |
Unlimited |
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Project Curation |
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Annotations |
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Report Builder (excel plug-in) |
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Share links |
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Permissions / Roles |
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Integrations
Features |
SelectEnterprise-grade marketing analytics |
PrimeDigital intelligence for the enterprise |
UltimateDigital Intelligence for the experience enterprise |
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Analytics 4 Adobe Target Panel |
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Audience Analytics |
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Analytics for Ad Cloud DSP |
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3rd Party Integrations |
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Analytics Add-on's (contact for pricing)
Add-on Descriptions
Accelerate the ROI of your Adobe Analytics implementation with advanced functionality to discover even deeper insights into your business.
Streaming Media Basic |
Streaming Media Advanced |
Live Stream |
Attribution |
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Standardized streaming media content engagement in 10s increments |
Standardized streaming media content engagement for all aspects of a stream |
Real-time events firehose to take action on what's happening right now with digital engagement |
Allocate credit to each of your marketing investments using machine learning |
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* Adobe SDK and Media Collection API * 10s heartbeat event tracking * Content audience engagement for quartiles and time spent |
* Adobe SDK, launch extension and collection API * 10s Content, Ad, QoE, and Player state event tracking * Average Minute Audience and Concurrent Viewer visualizations |
* Stateless full-firehose stream of analytics data to drive real-time action * Rules-based triggers * Real-time dashboards |
* Journey-based attribution * Retroactive data reprocessing * Algorithmic attribution modeling |
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