You can’t be everywhere at once. Marketing automation can.
As you learn what your customers want, Adobe Campaign can help you use marketing automation technology to give a customized experience to each of them — at an enterprise scale.
A problem of scale.
It’s no secret — giving customers the exact experience they want keeps them happy and loyal to your brand. The challenge has always been one of scale. For so long, it was difficult to give that kind of highly-catered experience to everyone.
Enter automation. Marketing automation can help you move customers along their journey without having to manually handle each step. But it’s not always a silver bullet. Often, companies have multiple automation campaigns — coming from different channels like email and mobile push notifications, or even from different internal teams. This can lead to fatigue, conflicting messages, and other experiences that frustrate, exhaust, or even lose a customer.
Adobe can help.
We know there’s a better way to organize your automated campaigns. An easier way to keep your whole organization on the same page and all of your marketing channels working together to inform and delight you customers.
Adobe Campaign helps you use automation to match the best offers and messages to the right people. Common interactions, like order confirmations, registrations, and password resets come to your customer at the right time and through the channel they prefer. The solution also helps you handle both inbound and outbound messages.
Overall, automation in Adobe Campaign lets you keep every customer interested, engaged, and moving through their journey at a scale that would be impossible to do one at a time. It’s the personal touch — at a massive, multichannel scale.