Unified commerce on the back end. Unified shopping on the front end.

Being able to create a unified commerce experience that lets you manage and deliver every aspect of your business model — whether you’re B2B, B2C or a hybrid — has benefits for your business and for your buyers. It simplifies your workflow while enabling a unified experience for the buyer from first impression to fulfilment and beyond.

Take a tour of Magento Commerce

Learn how our next-generation technology, global partner ecosystem and extensions marketplace can breathe life into your eCommerce website.

A single view creates a singular experience.

To keep up, you’ve got to be able to manage and deliver personalised experiences that build customer loyalty. If you’re managing multiple brand sites or a hybrid commerce business model, such as B2B and B2C, achieving a unified commerce experience becomes even more challenging.

With a unified commerce solution, you can manage and deliver all your experiences to all your brands and customers — including consumers and other businesses — from one place. This simplifies your back-end processes by minimising the use of multiple vendors, reducing education and training costs on multiple technologies and streamlining staffing requirements. It also reduces effort and costs in your processes by giving you flexible inventory, order and fulfilment management. Customers can see all available inventory and purchase from any channel, while you can fulfil from any store or warehouse to speed time to delivery in the most cost-effective manner.

Fostering a unified set of organisational processes not only translates into less effort, it also helps you to achieve singular and unforgettable customer experiences that build more loyalty.

See how we streamline quote management and price negotiation.

Power your commerce with Magento

Magento provides you with countless resources to power great commerce experiences. Download our guide to learn more.

Adobe can help.

Adobe Commerce Cloud, part of Adobe Experience Cloud, was built with the simple idea that having a unified commerce platform to manage and deliver your commerce experience from end to end would not only be easier for your back end, it would be easier to deliver an exceptional customer experience on the front end. Especially in a complex business environment, like a hybrid commerce model where you are serving B2B and B2C customers or where you have multiple brands and websites to manage.

From the ability to create customised catalogues and price lists to multi-site management capabilities, including different brands, product lines and geographies, Adobe Commerce Cloud ties it all together from a central location with a central view. This includes being able to see all available-to-sell inventory and allowing customers to purchase and fulfil their orders with flexibility. Whether that’s buy online, pick up in store, purchase in store and deliver-to-home or even turning your shops into mini-distribution centres where inventory can be bought online and delivered from the shop, Adobe Commerce Cloud gives you complete visibility, complete control and a complete experience from start to finish of the buying journey.

“Magento is the answer to a lot of our technology and business challenges. The launch of the new site has become very successful and is delivering on all objectives. We are excited about the future and the overall impact on our business.”

Nicole Crivelli, National Digital Marketing & E-Commerce Manager, Coca-Cola Amatil

Unified Commerce Features

Multi-Brand Solution

Serve all customers — business and consumer — via digital channels, without extending business resource requirements.


Provide an “endless aisle” of product to consumers and sell more effectively.

Integrated B2B Functionality

Get insights, optimisation and real-time personalisation throughout the buying Journey, so you can deliver world-class shopping experiences that increase conversion rates and average order value.

Let’s talk about what Magento Commerce can do for your business.