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In-person on-demand session
Coca-Cola: Unlocking Data to Create Consumer-Centric Commerce Experiences - S434
SPEAKERS
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Sr. Product Marketing Manager, Adobe Commerce, Adobe
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VP, Customer Data Platforms, Bounteous
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Director, Global Adtech/Martech Platforms Technical Product Owner, The Coca-Cola Company
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ABOUT THE SESSION
How do you navigate the sea of consumer data to personalize ecommerce and marketing touchpoints for every consumer, every time? Join us as we explore Coca-Cola’s digital transformation journey to create personalized shopping experiences at scale.
In this session, Vinay Gopinath, director of Global Martech Platforms, alongside Bounteous and Adobe, will share Coca-Cola’s blueprint to help you set a clear personalization strategy, build a strong data foundation, and deliver hyper-targeted commerce and marketing experiences for your customers.
Discover how to:
- Create a robust personalization strategy from unifying your data to delivering experiences
- Drive revenue, engagement, and retention using ecommerce and marketing touchpoints
- Analyze the impact of personalization to refine and otimize over time
Don't miss this opportunity to gain insights that drive Coca-Cola's industry-leading consumer-centric approach. Elevate your personalization game and revolutionize customer experiences!
Track: Commerce
Presentation Style: Thought leadership
Audience Type: Digital analyst, Digital marketer, Marketing executive, Marketing practitioner, Marketing analyst, Marketing operations , Commerce professional, Content manager, Marketing technologist
Technical Level: General audience, Beginner, Intermediate
Industry Focus: Consumer goods, Retail
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