Closed captions can be accessed in the video player.
In-person on-demand session
Coca-Cola: Unlocking Data to Create Consumer-Centric Commerce Experiences - S434
SPEAKERS
-
Sr. Product Marketing Manager, Adobe Commerce, Adobe
-
VP, Customer Data Platforms, Bounteous
-
Director, Global Adtech/Martech Platforms Technical Product Owner, The Coca-Cola Company
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
How do you navigate the sea of consumer data to personalize ecommerce and marketing touchpoints for every consumer, every time? Join us as we explore Coca-Cola’s digital transformation journey to create personalized shopping experiences at scale.
In this session, Vinay Gopinath, director of Global Martech Platforms, alongside Bounteous and Adobe, will share Coca-Cola’s blueprint to help you set a clear personalization strategy, build a strong data foundation, and deliver hyper-targeted commerce and marketing experiences for your customers.
Discover how to:
- Create a robust personalization strategy from unifying your data to delivering experiences
- Drive revenue, engagement, and retention using ecommerce and marketing touchpoints
- Analyze the impact of personalization to refine and otimize over time
Don't miss this opportunity to gain insights that drive Coca-Cola's industry-leading consumer-centric approach. Elevate your personalization game and revolutionize customer experiences!
Track: Commerce
Presentation Style: Thought leadership
Audience Type: Digital analyst, Digital marketer, Marketing executive, Marketing practitioner, Marketing analyst, Marketing operations , Commerce professional, Content manager, Marketing technologist
Technical Level: General audience, Beginner, Intermediate
Industry Focus: Consumer goods, Retail
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO