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A digital asset transformed into an ad for various channels

Adobe Experience Manager Assets Use Case

Meet your ever-growing content demands.

Scale content creation and activation to deliver more personalized experiences. With agentic production, transformation, and delivery, teams can adapt content in real-time and deliver across any channel or surface.

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Manage millions of assets from an agentic solution.

Adobe Experience Manager Assets drives collaboration among teams, making it easy for creatives and marketers to quickly create and manage the content needed to power personalized experiences.

Remove content production bottlenecks.

Support dynamic, real-time content changes — internally and externally. Teams can easily manage, ingest, organize, and find assets with rich media support, customizable metadata schemas, and Smart Tags. Agentic production tools automate task routing and metadata tagging for faster asset readiness across both creative and marketing workflows. Additionally, governance tools make it easy to monitor and control asset usage, ensuring the right users deliver the right experiences to your customers.

Deliver optimized experiences across channels.

Simplify content delivery for any channel or screen. Teams can tap into agentic AI-powered rich media transformation and delivery with Dynamic Media features, automatically optimizing assets for different channels based on the viewer’s internet bandwidth, ensuring high-quality viewing and fast load times. Dynamic Media also supports integrations with third-party systems, such as email, social media, web, and marketing campaign tools, empowering seamless content creation and delivery.

Automate production of personalized asset variations.

Empower marketing and creative teams to stay up-to-date and meet demand by generating unlimited content variations. With the AI-powered tools in Experience Manager Assets — such as Content Hub and Dynamic Media, and agentic content transformation, teams can create new content or customize existing, brand-approved variations for any surface or audience.

Best Buy

Reduced time spent on iconic launches by 83% with streamlined asset management and production processes.

Read more | Read more about Best Buy

Cox

Saved two months of work by automatically adapting content for different devices and internet bandwidths.

Read more | Read more about Cox

Kyndryl

Uses Dynamic Media to scale production of asset variations for cross-channel delivery.

Read more | Read more about Kyndryl

Learn more about meeting content demands.

Content as a Service v3 - meeting-content-demands - Tuesday, February 17, 2026 at 21:17