Our integration between Adobe Analytics and Adobe Audience Manager (DMP) allows you to incorporate audience data such as demographic information, psychographic information, CRM data, and ad impression data into any Analytics workflow.
The better you know your audiences, the more value you can bring to the table. But let’s be honest. There’s knowing your audience and then there’s knowing your audience. Knowing what they’re doing, how they’re interacting with your brand, and so on is incredibly valuable. But knowing who they are, what they like, and what motivates them is even better.
The integration between Analytics and Audience Manager is the first of its kind, and it lets you easily share audience data between your DMP and your analytics engine. This streamlined segment sharing helps you get a more comprehensive view into your audiences.
Take advantage of the first productized integration between a DMP and an analytics engine in the marketplace.
Share segments from Audience Manager to Analytics in real time to inform audience discovery, segmentation, and optimization.
Share all Audience Manager segments by default to fully enrich your customer profiles in Analytics.
Enable integration through the user interface with minimal code changes required.
Learn how to share segments from Audience Manager to Analytics in real time.
See how you can analyze, compare, and filter your audience data using segments.
Check out the Adobe Experience Cloud Help section on audience analytics for details on workflows, use cases, FAQ, and more.
With our Analysis Workspace feature, you get a robust, flexible canvas for building custom analysis projects. Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.
Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.
Our open measurement protocol can capture data from virtually any source (i.e., voice, video, audio, connected car, IoT, CRM, Intranet, etc.) Or, use our data collection library for Javascript and mobile app SDKs.