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REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps, and offers insights to help brands keep pace.

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REPORT

Adobe named a Leader in Digital Experience Platforms.

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Adobe is a leader in an ever-growing list of analyst reports

  • Adobe is a Leader in customer data platforms.

    Learn why Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026.

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  • Adobe 2026 State of AI Readiness Report.

    Explore Adobe’s global study of what separates organisations that scale AI and how they turn deployment into sustained business value.

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  • Empower your legal teams with AI workspaces.

    AI is making content easier to create but harder to govern. Explore Forrester’s findings on the AI productivity paradox facing legal teams.

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  • The economic impact of Adobe Acrobat Studio.

    Explore how Adobe Acrobat Studio helps organisations improve document-driven work through collaborative workspaces and AI-powered experiences.

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  • The proven impact of Acrobat Studio.

    Read Forrester’s TEI study on the cost savings and business benefits of Acrobat Studio for content creation.

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  • Forrester’s TEI study on Adobe Acrobat Studio.

    Forrester Consulting’s Total Economic Impact™ study shows how Adobe Acrobat Studio streamlined collaboration and drove ROI.

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  • Adobe leads in Gartner Magic Quadrant™ for CJAO.

    Adobe is named a Leader in 2026 Gartner Magic Quadrant™, redefining customer journey analytics and orchestration with AI-driven insights.

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  • Adobe named a Leader in customer analytics.

    Learn why Adobe was recognised as a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Journey Analytics and Orchestration.

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  • Adobe named a Leader in content marketing platforms.

    Learn why Adobe was recognised as a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms report.

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  • Scaling AI for impact in travel and hospitality.

    Discover how five behaviours can help travel and hospitality teams move from AI experimentation to repeatable, responsible execution.

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  • AI readiness in high-tech.

    Uncover how high-tech marketers are using AI and the decisions leaders in AI transformation take to scale success across teams.

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  • 2026 AI trends in media and entertainment.

    Explore the 2026 AI and Digital Trends findings for media and entertainment brands.

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  • Customer Education Maturity Assessment.

    Everest Group benchmarked 150 enterprises to uncover what separates best-in-class customer education programs. See the four-stage maturity framework, where AI is delivering real …

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  • The science is ready. The workflow isn't.

    New Adobe research reveals what separates the life sciences organisations reaching production from those stuck in evaluation.

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  • AI and digital trends in the public sector.

    Understand how public sector organisations can close AI execution gaps to deliver trusted, citizen-first experiences at scale.

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  • Scaling AI for impact in media and entertainment.

    Discover how five behaviours can help media and entertainment teams move from AI experimentation to repeatable, responsible execution.

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  • Forrester Study: The Business Impact Of Investing In Experience

    According to a global Forrester study, commissioned by Adobe, brands who are experience-driven outperform their peers in business metrics spanning the entire customer journey.

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  • AI trends in retail and consumer goods.

    Understand the actions retail and consumer goods brands must take to turn AI investment into personalised, consistent, end-to-end shopping experiences.

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1 - 9 of 241 results