Fulfilment is a critical piece of the customer journey. Customers are ordering products on every device and through every channel — including late night social media impulse buys — and they want those impulse buys quickly. Seamless fulfilment is the difference between a repeat customer and the one who tells their friends about the gift that didn’t arrive until after the birthday party.

Stay competitive and give your customers what they want. With all your inventory available online, Adobe Commerce lets your customers confidently buy through any device and channel and then choose how to receive their order. Flexible options such as buy-online-pickup-in-store (BOPIS), kerb-side pickup and more make fulfilment a snap. Commerce also gives you out-of-the-box support for single- and multiple-address orders, automates sourcing by priority or distance and lets you manage refunds, cancellations and back orders.