ADOBE ANALYTICS

Analytics that give you actionable insights. Not just canned reports.

Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences.

Benefits of Adobe Analytics

  • Start with web analytics.
    We give you faster results. Collect streaming web data thanks to the power of Adobe Experience Platform for faster analysis and insights everyone can immediately act on.
  • Attribution is key.
    We open the door to better decision-making. Use powerful attribution from paid, owned and earned media to see behind each conversion and invest accordingly.

Want to integrate even more data sources at enterprise scale? Customer Journey Analytics gives you the most complete analytics ecosystem.

Analytics make it personal.

Get the insights to deliver personalised experiences at scale. Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers.

Learn why Gartner named us a Leader in digital experiences.

Gartner to name us a Leader for the fifth consecutive year in their 2022 Gartner Magic Quadrant for Digital Experience Platforms. Learn more in the full report.

BETTER TOGETHER

Adobe Analytics + Adobe Target.

Integrate your analytics, experimentation and personalisation tools so you can use your Adobe Analytics data as the single source of truth for A/B tests, personalisation strategies and the rest of your targeting.

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