Accelerate qualified leads to deals.
Marketing and sales have the same goal — to generate more revenue. Closer co-ordination and visibility into each team’s customer engagement activities can have a powerful impact on the bottom line.
By giving sales access to prioritised lists of leads associated to strategic accounts, real-time insights into a customer’s buying intent and the content and playbooks that will engage prospects more effectively, marketing can help sales have more personalised, relevant and timely customer interactions. Every sales rep becomes a top seller and equally important, more of marketing’s qualified accounts turn into done deals.