Commerce integration

Deliver and measure branded, personalized shopping experiences across web, mobile, and social touchpoints using an open and extensive commerce API framework. Also integrate with third-party commerce and fulfillment platforms using your choice of prebuilt integrations to create great experiences.

Commerce counts — make yours work harder without the hard work.

The online shopping experience you deliver sets the stage for brand awareness, perception, and favorability. And today’s shoppers have more wants, needs, and demands than ever. If you don’t deliver relevant omnichannel commerce experiences, there’s a good chance you won’t retain those customers for long.

With e-commerce integration, you can connect shoppers to fully branded and fully personalized cross-channel commerce experiences, and manage it all from an open API framework built for integration, acceleration, and retail success. Make every experience shoppable and hyper personalized by separating out the commerce engine from the experience layer. This lets you create powerful experiences for your customers.

And because we’re so committed to helping you provide great e-commerce experiences, we’re investing in the technology that will power your future. Learn more about how we’re bringing leading commerce platform Magento into the Adobe Experience Cloud fold here.

Click to play video.

See what makes it work.

Every channel and device

Design a shoppable experience available to your customers on any device and through any channel, so they can shop wherever and whenever is most convenient for them.

Easy and intuitive

Save time on site creation and design with an easy-to use interface that lets you get your commerce experiences up and running quickly.

Valuable and efficient

Cut down on production times and get the most out of your investment by supporting new workflows and taking advantage of third-party commerce and fulfillment platform integrations.

Relevant and personalized

The best commerce experiences are personalized, and with Experience Manager Sites, you can tailor your pages to the exact audiences you want — quickly and easily.

Learn more about commerce integration in Adobe Experience Manager.

Maximize your microservices.

Understand how to enable experience driven commerce with microservices and cloud services.

Discover how to integrate anytime, anywhere.

Learn how eCommerce microservices integrate with Adobe Experience Cloud, Magento, commerce tools, and Elastic Path in our Help section.

See related features


Let developers query content using GraphQL with an API to access just the content they need in apps to reduce network requests and improve the app experience.

Content as a service

Let users programmatically access the Experience Manager Sites content repository and get content for delivery to many third-party applications, including mobile apps, IoT apps, smart devices, and in-store screens.

Rules-based targeting

Target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behavior attributes. Then deliver relevant content to visitor segments using out-of-the-box tools, requiring little or no coding.

Learn about what Adobe can do for your business.