Paramount+ used Adobe Firefly in a campaign for the movie IF

See how Paramount+ used Adobe Firefly generative AI to power a social media campaign that turned fan prompts into custom artwork, helping boost engagement.

Lipton & Critical Mass crush ad targets with Adobe Firefly

Critical Mass streamlined Lipton Iced Tea’s creative process and accomplished 142% of the reach planned in six weeks using Adobe Firefly generative AI.