Take your email marketing from good to great.
Everyone uses email. But not everyone knows how to really use email.
See if this sounds familiar. You keep running into problems like siloed email data, clunky email delivery, optimisation trouble and an inability to incorporate your email into a true cross-channel experience. While research frequently shows that email performs better than its newer, flashier counterparts, many companies seem to struggle with investing in the granddaddy of digital channels. This is the 21st century, right?
But the truth is, good email marketing today looks a lot different than it did twenty years ago. With the right data, you can understand the context of how, where and when your customers will open your message, so you can make it truly relevant. With the right tools, you can make it beautiful and well-designed, so it’s not only useful, but looks good from one screen to another. Of course, all that sounds a lot easier to say than it is to do.
Or maybe not.