Digital asset management (DAM) is the process of organising, storing and retrieving digital assets such as images, videos, audio files, documents and other types of digital content. DAM improves the efficiency, security and accessibility of digital assets, ensures digital assets are used in a consistent manner and enables the organisation to use them to the fullest.
Asset tagging is the process of applying labels or 'tags', to digital assets, which enables Digital Asset Management (DAM). Smart tags are now often applied to digital assets in order to automate this process.
Yes. Our Smart Tags tool automatically tags images, video and text-based assets with intelligent, business-specific keywords that go way beyond basic descriptions. Adobe Sensei leverages AI and machine learning to understand the content of an asset and provide relevant and descriptive tags.
Digital rights management (DRM) refers to all the processes, policies and technologies that organisations use to control how digital content creators use and share digital assets. DRM protects intellectual property according to relevant copyright laws to protect both content owners and corporations as they distribute and create content across the Internet.
A data management platform (DMP) pulls user data from third parties to target audiences more efficiently and segment key attributes. It captures user data, anonymises it and then exchanges it with other companies for targeted advertising.
A digital asset management platform should allow you to work with a single set of assets, but deliver unlimited variations with ease. It should also serve rich media optimised for any screen dynamically. Scalability driven by machine learning and asset searchability should also be on your wish list.