We know you need to make the best decision possible. As you compare Adobe Target against other options, get a clearer view of what makes our solution different from others in the market.
Get our free guide on the top evaluation criteria when selecting a personalization solution.
Everybody else
Adobe Target
Testing and personalization
They offer basic A/B testing and manual targeting with limited intelligence.
We offer a wide range of A/B and multivariate testing options, automated testing, and both rules-based and AI-powered personalization.
Omnichannel capabilities
They offer limited cross-channel support with data silos, and features that require multiple implementations.
We give you a single delivery platform and global architecture that makes optimizing for mobile, IoT, call centers, or offline use cases as simple as doing so for the web.
Unified customer profile
They only give you a handful of common attributes relevant to a given channel that doesn’t connect your customers across devices.
Our open and progressive profile includes hundreds of data points out of the box, as well as 1st, 2nd, and 3rd-party customer data that spans all touchpoints.
AI and machine learning
They rely on simple rules-based approaches or rudimentary and inflexible algorithms to personalize.
We offer a sophisticated suite of customizable AI capabilities, powered by Adobe Sensei, and spans testing, personalization, recommendations, search, and more. Move between manual and automated execution with ease.
Integration with Adobe
They don’t have any native integrations with Adobe Experience Cloud or other third-party vendors. And custom integrations are costly, time and resource intensive, and suffer from data problems, accessibility, and more.
We have native, embedded integrations with Adobe Experience Cloud, as well as access to the complimentary Adobe Experience Platform that works seamlessly across our solutions.
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Everybody else
They offer basic A/B testing and manual targeting with limited intelligence.
Adobe Target
We offer a wide range of A/B and multivariate testing options, automated testing, and both rules-based and AI-powered personalization.
Everybody else
They offer basic A/B testing and manual targeting with limited intelligence.
Adobe Target
We give you a single delivery platform and global architecture that makes optimizing for mobile, IoT, call centers, or offline use cases as simple as doing so for the web.
Everybody else
They only give you a handful of common attributes relevant to a given channel that doesn’t connect your customers across devices.
Adobe Target
Our open and progressive profile includes hundreds of data points out of the box, as well as 1st, 2nd, and 3rd-party customer data that spans all touchpoints.
Everybody else
They rely on simple rules-based approaches or rudimentary and inflexible algorithms to personalize.
Adobe Target
We offer a sophisticated suite of customizable AI capabilities, powered by Adobe Sensei, and spans testing, personalization, recommendations, search, and more. Move between manual and automated execution with ease.
Everybody else
They don’t have any native integrations with Adobe Experience Cloud or other third-party vendors. And custom integrations are costly, time and resource intensive, and suffer from data problems, accessibility, and more.
Adobe Target
We have native, embedded integrations with Adobe Experience Cloud, as well as access to the complimentary Adobe Experience Platform that works seamlessly across our solutions.
Will Harmer, Senior Manager, Insights and Optimization, EE
