Benefits
Insights matter.
Actions matter more. Get both.
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Start with web analytics.
After two decades of digital innovation, web analytics is still at the heart of enterprise decision-making. But in those two decades, a lot has changed. We’re a Leader in The Forrester Wave™: Web Analytics because we’ve been on the forefront of that change. Using AI, machine learning, and other advanced technology, you go beyond visits, page views, and bounce rates to find customer insights that really drive the bottom line.
Channel and marketing analytics can do more.
Today's customers are mobile. They use wearables and the Internet of Things. They walk into brick and mortar stores and they cruise in connected cars. With the right channel and marketing analytics, each of these is an opportunity to deliver a great experience. Adobe Analytics is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017 because we help you integrate data from virtually any channel, including web, mobile, video, IoT, app, social, and more. Then, you can analyze that data in real time to understand your customers on a whole new level.
Attribution is key.
Companies spend a lot on content and campaigns. So it’s crucial that they invest in the journeys that really matter. Forrester awarded Adobe Analytics a perfect score in cross-channel attribution in the 2017 Forrester Wave for Digital Intelligence Platforms because we help you understand the impact of every touch from every customer through paid, owned, and earned channels. With both rules-based and algorithmic attribution models, we use machine learning and advanced statistics so you can make the right investment every time.
Predictive analytics brings it home.
Too often, companies use their data only to reveal insights about the past. With the predictive capabilities of Adobe Analytics, you can use your data better. Predictive tools powered by machine learning, and AI are a major part of our product strategy, which helps us consistently earn Leader status in Gartner and Forrester reports. So with heavy integration with Adobe Sensei, everyone in your company can consistently take advantage of everything Big Data has to offer at unprecedented speeds.
“Adobe Analytics is the foundation of our digital marketing strategy. It helps us learn more about our customers so that we can build more personalisation to encourage greater community interaction. In the past two years, we’ve seen a 500% increase in engagement across our digital channels, including social media.”
Otto Rosenberger, CMO, Hostelworld Group
By adding insight into customer behaviour and the tools to act on that insight, Hostelworld transformed their hostel experience. Now, their customers get exactly what they expect — a personal, real-time booking experience.
“It’s wonderful that we can put out all of this new content quickly, but what makes it really special is that we can see exactly how customers respond and refine experiences accordingly.”
Joost van Dun, Com Manager, Corporate Experience, Philips
