Our private and secure marketplace lets you easily buy or sell third-party data and engage in second-party data partnerships.
Data Privacy Controls
Use built-in controls to prevent the activation of data in ways that may violate data privacy or user agreements. You control how data gets used, who uses it and which data sources and destinations can be tied to personally identifiable information.
Keep their data. Gain their trust.
Your users trust you with their data. And your partners put their trust in you, too. Personally identifiable information (PII) needs to be handled carefully and not used in ways that violate your customer’s trust. That’s why it’s important to have a data management platform with a focus on data privacy, compliance and governance.
In Adobe Audience Manager, all PII is anonymised before it enters the platform and you can control which data sources and destinations can be tied to PII. The controls prevent activating data in ways that break your privacy and user agreements. You set the levels of permissions for each type of users and ensure sensitive data sources are blocked from some user groups.
See what makes it work.
Set how each piece of data can legally be used. By classifying the information you have at this level, you know the data is only sent to destinations that don’t violate any requirements — whether from the customer, your partners or regulatory bodies.
Data export labels prevent sending data segments with restricted traits to a destination. Set multiple labels to cookies and URL destinations.
Role-based access controls let you set which which features and data sources, partners and agencies can access.
Learn more about data privacy controls in Adobe Audience Manager.
Secure your data export controls.
Check out information on data privacy controls and how to ensure sensitive data sources are blocked from some user groups in our Help section.
Peek into the mind of an Audience Manager guru.
Learn tips and tricks for working with a data management platform in our Adobe blog.
See related features
Get unrivalled customer intelligence with bi-directional, real-time data transfer from Adobe Analytics. By bringing together two sources, audience analytics offers more robust, consolidated reporting that provides segment-level performance to better inform optimisations.
Incorporate online and off-line data from brand interactions and exposures across touchpoints, including CRM, customer IDs, call centres, point of sale, IOT devices, set-top boxes and more.