A supercharged engine, finely tuned to make experiences hum.
Delivering personalised experiences at scale requires a centralised and connected data foundation. Adobe Experience Platform is that foundation and it’s powering the next generation of customer experiences.
The personalisation technology of tomorrow is here today.
Adobe Experience Platform makes large-scale personalisation possible with our unique technology that streamlines collecting, managing and acting on customer data across current and future applications. With Experience Platform, delivering personalisation at scale with Adobe Experience Cloud applications is not only possible today — but the future-proof technology allows you to continuously evolve, no matter how customer experience changes.
Build a cohesive customer experience ecosystem.
Experience Platform brings the vision of a deeper, interconnected customer experience management ecosystem to life. In its role as a centralising hub, it streamlines the connection and collaboration between your customer experience applications — including your Experience Cloud applications.
Three powerful applications built on Adobe Experience Platform.
Adobe has taken customer experience innovation one step further by rolling out a set of applications built natively on Experience Platform, providing you best-in-class tools for insights, engagement, audience creation and activation, omnichannel customer journey analysis and journey optimisation.
Adobe Real-Time CDP
Collect B2C and B2B data from across systems, unify it into real-time profiles and create audiences that are ready for activation across any channel.
Adobe Customer Journey Analytics
Connect every customer touchpoint and visually explore comprehensive journeys in real time to give teams the insights they need to build incredible customer experiences at scale.
Adobe Journey Optimizer
Manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and optimise the entire journey with intelligent decisioning and insights.
Here’s how it works.
Adobe Experience Platform provides shared composable services for powering batch and real-time data workflows in multiple applications and channels, all so you can deliver experiences that matter to your customers. Here are key workflows supported by the Experience Platform:
Collect and standardise data from across channels in real time.
- Create a first-party data foundation and reduce dependencies on third-party cookies by streamlining data collection.
- Capture and forward event-level data to customer-defined destinations and Adobe applications with Adobe Experience Platform Web and Mobile SDKs.
Bring the right data together for powerful analysis and customer engagement.
- Bring in data from multiple sources for use across systems of insight and engagement.
- Make data more easily understood and semantically rich through standardised XDMs and data validation.
- Manage the customer data lifecycle using advanced data management capabilities.
Market responsibly and honour customer preferences with patented trust capabilities.
- Protect customer data through collection, storage and usage with enhanced security capabilities.
- Use personal data responsibly by automatically honouring customer preferences and consent.
- Ensure use of customer data is in line with organisational governance and privacy policies.
- Use turnkey solutions for adhering to data privacy regulations (such as GDPR and CCPA) and industry-specific regulations (such as HIPAA).
Unify customer data into real-time profiles, ready for activation to any channel.
- Create real-time customer profiles using data from across channels — both Adobe and non-Adobe — for personalised experiences.
- Resolve profiles across devices and channels with our dynamic identity graphs.
- Create actionable segments for activation in any channel, including low latency use within Experience Platform Edge Network.
Get the insights you need to analyse, predict and optimise customer experiences.
- Explore, clean, shape, manipulate and enrich data to find the attributes and datasets you need for better personalisation, analysis and reporting.
- Visualise data using built-in integrations with business intelligence tools.
- Leverage powerful AI services to better understand your customers, predict customer behaviour and make informed AI-driven decisions.
Connect your channels and applications to a low latency, API-first, extensible platform.
- Integrate Experience Platform into your customer experience tech stack through REST APIs and streaming integrations.
- Connect with an open platform to start fast and evolve into the future of customer experience.
- Extend Adobe Experience Platform into your own environments and data lakes.
- Enhance product performance by building new services and customised cloud applications.
Expand the value of your existing tech.
Because Experience Platform normalises data from both internal and external sources in real time, you can easily integrate your existing technology with Experience Cloud products to create the most comprehensive customer tech stack available.
The benefits of Experience Platform.
Decrease time to value.
Build your foundation once and apply it across all current and future applications.
Actionable customer profile.
Real-time customer profiles are available and shareable across systems for better engagement and analysis of customer experience workflows.
Continue to seamlessly evolve customer experience management for whatever the future holds.
“Adobe starts generating dividends from its radical tech platform overhaul. The strategy is underpinned by an ambitious technology vision for the Adobe Experience Cloud as a modular portfolio of platform, services and applications.”