ADOBE EXPERIENCE PLATFORM

A supercharged engine, finely tuned to make customer experiences hum.

Delivering personalised experiences at scale requires a centralised and connected data foundation. Adobe Experience Platform is that foundation and it’s powering the next generation of customer experiences.

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Experience Platform underpins some of the newest capabilities across Adobe products image

Experience Platform underpins some of the newest capabilities across Adobe products.

  • A conversational AI Assistant natively connected to your data in Experience Platform to help you access insights and perform tasks faster. AI Assistant can also be used directly within Real-time CDP, Journey Optimizer, Journey Optimizer - B2B Edition, Customer Journey Analytics and Workfront.
  • Save time with use-case playbooks, a library of actionable use cases, visualisations and ready-to-go implementation assets within Experience platform and across Adobe Real-time CDP and Journey Optimizer
  • A unified metric framework across Experience Platform, Real-time CDP, Journey Optimizer and Customer Journey Analytics lets you experiment with content and audiences at scale and measure outcomes consistently.

Powerful products built on Adobe Experience Platform.

Adobe has taken customer experience innovation one step further by rolling out a set of applications built natively on Experience Platform, providing you best-in-class tools for insights, engagement, audience creation and activation, omnichannel customer journey analysis and journey optimisation.

Adobe Real-Time CDP

  • Collect B2C and B2B data from across systems, unify into real-time profiles and create audiences that are ready for any channel.
  • Real-Time CDP Collaboration lets marketers and publishers identify and reach high-value audiences though data collaboration, without relying on third-party cookies.
  • Federated Audience Composition lets you use profile data from warehouse partners to enrich your audiences and minimise data copy.

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Adobe Customer Journey Analytics

  • Connect every customer touchpoint and visually explore comprehensive journeys in real time.
  • Content analytics lets you measure asset performance across channels and down to the attribute level (colour, background image etc.)
  • Stitch together complex identity structures across datasets and provide a more accurate picture of an individual.

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Adobe Journey Optimizer

  • Manage scheduled omnichannel campaigns and one-to-one moments for millions of customers.
  • Engage customers across additional channels with new authoring capabilities.
  • Use AI decisioning to identify the optimal pathway for a customer in their journey.
  • Identify and make next-best offers available at any point in the journey, across channels.

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Adobe Journey Optimizer - B2B Edition

  • Collaborate between marketing and sales teams to engage buying groups within target accounts.
  • Orchestrate buying group journeys across multiple channels.
  • Use generative AI to create personalised content for email and chat.

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Adobe Mix Modeller

  • Bring together marketing mix modelling and multi-touch attribution into a holistic measurement approach to understand marketing impact.
  • Ingest data on key external and internal factors that may affect your business, such as economic conditions or internal strategy shifts, to understand and forecast their impact.

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Here’s how it works.

Adobe Experience Platform provides shared composable services for powering batch and real-time data workflows in multiple applications and channels, all so you can deliver experiences that matter to your customers. Here are key workflows supported by the Experience Platform:

  1. Data collection
  2. Data management
  3. Data unification
  4. Governance & privacy
  5. Insights & AI
  6. Extensibility
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Collect and standardise data from across channels in real time.

  • Create a first-party data foundation and reduce dependencies on third-party cookies by streamlining data collection.
  • Capture and forward event-level data to customer-defined destinations and Adobe applications with Adobe Experience Platform Web and Mobile SDKs.

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Bring the right data together for powerful analysis and customer engagement.

  • Bring in data from multiple sources for use across systems of insight and engagement.
  • Make data more easily understood and semantically rich through standardised XDMs and data validation.
  • Manage the customer data lifecycle using advanced data management capabilities.

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Unify customer data into real-time profiles, ready for activation to any channel.

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Market responsibly and honour customer preferences with patented trust capabilities.

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Get the insights you need to analyse, predict and optimise customer experiences.

  • Explore, clean, shape, manipulate and enrich data to find the attributes and datasets you need for better personalisation, analysis and reporting.
  • Visualise data using built-in integrations with business intelligence tools.
  • Leverage powerful AI services to better understand your customers, predict customer behaviour and make informed AI-driven decisions.
  • Get to insights and action faster with generative AI capabilities — from suggested prompts and intelligent captions to object creation and an AI assistant — powered by a fusion of your customer data and adobe specific relationship knowledge.

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Connect your channels and applications to a low latency, API-first, extensible platform.

  • Integrate Experience Platform into your customer experience tech stack through REST APIs and streaming integrations.
  • Connect with an open platform to start fast and evolve into the future of customer experience.
  • Extend Adobe Experience Platform into your own environments and data lakes.
  • Enhance product performance by building new services and customised cloud applications.

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INTEGRATIONS

Expand the value of your existing tech.

Because Experience Platform normalises data from both internal and external sources in real time, you can easily integrate your existing technology with Experience Cloud products to create the most comprehensive customer tech stack available.

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The benefits of Experience Platform.

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Decrease time to value.

Build your foundation once and apply it across all current and future applications.

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Actionable customer profile.

Real-time customer profiles are available and shareable across systems for better engagement and analysis of customer experience workflows.

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Limitless evolution.

Continue to seamlessly evolve customer experience management for whatever the future holds.

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Questions? We have answers.

What is Adobe Experience platform?
Adobe Experience Platform is an industry-leading technology platform that weaves all your critical customer data together in real time — not just CRM or other first-party data — all of it, including behavioural, transactional, financial, operational and third-party data. It brings in data, standardises it, makes it "smarter" and acts on it across channels. It lets you understand what your customers want right now and build experiences to match.
Is Adobe Experience Platform the same as Adobe Experience Cloud?
Adobe Experience Platform is the first enterprise-level customer experience management solution. It is the data foundation for Adobe Experience Cloud, a suite of integrated online marketing tools offering personalisation at scale, streamlined content creation, data insights, content management and customer journey products.
What's the difference between Adobe Experience Platform and Adobe Experience Manager?

Adobe Experience Platform is the centralised and connected data foundation that powers customer experience management across Adobe Real-Time CDP, Adobe Customer Journey Analytics and Adobe Journey Optimizer.

Adobe Experience Manager is a modern cloud application for experience management that accelerates delivery of omnichannel personalised experiences throughout the customer journey. It's capabilities an include content management system (CMS), digital asset management (DAM), digital enrolment and forms, cloud services, a learning management system and a component content management system (CCMS).

What is a customer experience (CX) platform?
A customer experience (CX) platform refers to the technology that manages the end-to-end customer experience across multiple channels and touchpoints. It provides regular updates, engagement messaging and marketing campaigns specifically designed to secure long-term consumer interest. When combined with reliable, high-quality products and services, excellent customer support and engaging marketing materials, CX platforms help businesses gauge their successes and spot issues before they arise, all while letting them deliver engaging touchpoints along the customer journey.
What is personalisation?
Personalisation, in business marketing terms, is tailoring your marketing and digital experiences to the individual needs of your customer. To do this, brands segment audiences and identify the highest-value customers. This is done by determining which customer segments are most likely to engage in a specific way or who are most positively affected when they see a specific version of your content. By personalising your customer experience, you ensure that you're interacting with your customers in a way they will notice, understand and engage with.