Finding insights is half the battle — what you do with those insights drives your business forward. What activation strategy have you got when a friction point in the checkout process is discovered? What teams do you work with when a group of identified dormant users needs an activation push from a marketing channel?
Working with cross-functional teams using different processes, tools, data, metrics and customer profiles is complicated and time-consuming. Your users expect personalised experiences in the moments that matter. Your business can’t afford to wait — you need to act on insights at speed.