Adobe Advertising
AI-powered advertising that delivers results.
Improve your paid media with purpose-built algorithms that maximize your budgets and an AI assistant to streamline optimization, setup, troubleshooting, and more.
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Explore the capabilities of Adobe Advertising.
Scale advertising across formats and ecosystems to meet customers wherever they are. Adobe Advertising takes the complexity out of modern media buying by using AI to create new segments, guide decisions, and launch campaigns faster.
- Demand-Side Platform (DSP)
- Search, Social, and Commerce
- Creative
Centralize planning for improved ad performance.
Let marketers oversee the entire advertising process from start to finish. Purchase, manage, and optimize inventory using a demand-side platform (DSP) designed for success.
- Improve results, enable smarter setup, and get holistic campaign recommendations with Adobe Advertising AI Assistant.
- Increase performance with rich, standalone algorithms and native integrations with Adobe Analytics, Adobe Customer Journey Analytics, and Adobe Real-Time CDP.
- Capture conversions and retarget CTV audiences across other formats and channels.
- Invest in the highest performing channels by optimizing with signals from the bidstream, onsite activity, and unique brand data.
Maximize spend across walled gardens.
The Search, Social, and Commerce platform (SSC) powered by Adobe lets search advertisers directly access and utilize the major walled gardens and search platforms — saving you time and reducing costs.
- Plan, measure, and refine keywords and portfolios to increase conversions.
- Improve performance by using brand data to assist publisher optimization.
- Take full control of your search bid strategy by optimizing spend based on site signals pulled automatically into Adobe Analytics and Adobe Advertising.
Create more impactful ads with personalized creative assets.
Creative management features help you increase ad relevancy and performance through personalization, experimentation, retargeting, and dynamic creative optimization (DCO).
- Streamline creative optimization and decision tree setup with agentic interfaces.
- Rapidly test and iterate creative assets in real time, based on performance.
- Ingest advertising elements — such as background images, headlines, and calls to action — to dynamically create and personalize fully formed ads for each audience or segment you choose.
- Easily refresh your creative by pulling in assets created from GenStudio for Performance Marketing.
See how global brands elevate their success with Adobe.
64% decrease in cost per action.
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18% more efficient cost per reach through campaign optimization.
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45% improvement in cost per visit.
Learn more about Adobe Advertising.
Unlock more with Adobe integrations.
Adobe Advertising lets you scale campaigns across channels and connects with other applications and data sources to expand your reach and increase your impact.
Questions? We have answers.
What is Adobe Advertising?
How can Adobe Advertising help my business?
What channels does Adobe Advertising support?
What is a demand-side platform (DSP), and does Adobe Advertising include one?
Can I use Adobe Advertising to personalize my ad content?
How does Adobe Advertising optimize across walled garden platforms?
Can Adobe Advertising help with search engine advertising?
What kind of creative tools are included in Adobe Advertising?
How does Adobe Advertising integrate with other Adobe products?
Where can I learn more or get a demo of Adobe Advertising?
Let us show you the full power of Adobe Advertising.
