More intelligent websites.
Web analytics remains at the heart of enterprise decision making. The pronounced surge in digital transformation forced brands to make digital a key part of their strategies to retain customers. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5.0 in web analytics and mobile app analytics. We know digital. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning.