Turn insights to action. Get more from your customer data.

Adobe Analytics helps you piece together digital data to capture a richer customer story you can quickly act on. From understanding attribution to customized reporting, get the predictive intelligence you need to elevate your customer experiences.

Watch overview


See Adobe Analytics in action.

Request a demo

More intelligent websites.

Web analytics remains at the heart of enterprise decision making. The pronounced surge in digital transformation forced brands to make digital a key part of their strategies to retain customers. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5.0 in web analytics and mobile app analytics. We know digital. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning.

Dig deeper into web analytics

Easier analysis of digital data.

Today's customers are mobile. They use wearables and are immersed in the internet of things. They cruise in connected cars and watch TV through gaming consoles. With the right channel and marketing analytics, each of these is an opportunity to deliver a seamless experience. It allows brands to build up strong digital intelligence, which is imperative to delivering compelling experiences everywhere - no matter what smart device they’re on (web, mobile, video, home devices and more).

Dig deeper into marketing analytics

Increased investments in touchpoints with high ROI.

Companies invest a lot in content, products and campaigns. Forrester recognizes Adobe as a leader, “Adobe continues to innovate in AI, with, for example, Attribution IQ.” We help you understand the impact from every customer touch through paid, owned and earned channels. In fact, our 9-rules based and algorithmic attribution models allow you to run attribution against any goal so you can make the right business decisions and understand impacts across all of your important KPIs.

Dig deeper into attribution

Predictively address opportunities and threats.

Too often, companies use their data only to reveal insights about the past. With the predictive capabilities of Adobe Analytics and Experience Cloud integrations, you can use your data better. Predictive tools, powered by machine learning and AI, are a major part of our product strategy, which helps us consistently earn Leader status in Gartner and Forrester reports. With heavy Adobe Sensei integration, Adobe Analytics unlocks everything Big Data has to offer at unprecedented speeds.

Dig deeper into predictive analytics


Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.

Read the report