Content as a Service v3 - Adobe-genai - Friday, 28 February 2025 at 17.43
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ADOBE GENERATIVE AI
Discover Adobe generative AI for business.
Generative AI-powered solutions from Adobe are redefining how creatives and marketers design and deliver personalised experiences at scale. Built with accountability, responsibility and transparency at the core, Adobe AI tools empower teams across your organisation to work smarter, faster and more creatively.
Adobe is leading the industry with generative AI.
From marketing planning and content creation to journey orchestration and performance analysis, Adobe is at the forefront of generative AI innovation. Our solutions are revolutionising digital experience creation and delivery and enhancing productivity with always-on AI-powered assistants and reimagined Adobe Experience Cloud products. Adobe has harnessed the power of generative AI and transformed it into tools team members across the organisation can use to be more efficient, creative and productive — both independently and collaboratively.
- Adobe Firefly
- Adobe GenStudio for Performance Marketing
- AI Assistants
- Adobe Experience Cloud
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Use Firefly generative AI in your content workflows to drive results.
A comprehensive AI platform for content creation, Firefly is safe for commercial use, scalable across teams and customisable to your brand.
- Ideate and work more quickly to create images, vectors and more using generative AI capabilities integrated into your everyday tools.
- Automate, personalise and localise variations at scale with Adobe Firefly Services, including APIs for Firefly and Adobe Creative Cloud.
- Generate on-brand imagery by training a customised Firefly model with your own styles and subjects.
- Create with confidence, knowing that Firefly generative AI models are trained on licensed content, such as Adobe Stock and public domain, copyright-expired content.
Empower marketers to create on-brand campaign content.
GenStudio for Performance Marketing is a generative AI-first application for marketing and creative teams to quickly plan, create and activate omnichannel campaign content.
- Bring campaigns to market faster by generating enterprise-scale, production-ready content that’s customised and brand compliant.
- Make content more relevant by enabling teams to quickly refresh, personalise, localise and optimise it based on performance insights.
- Increase content efficiency using integrated approval workflows that let you easily activate creative assets within Adobe applications or through third-party publishers, including Google CM360, Google DV360 and Microsoft Advertising.
Boost productivity with AI Assistants.
AI Assistants provide an easy-to-use, question and answer experience to help you to work more efficiently and foster continuous learning — whether it’s resolving workflow issues, tracking journeys or uncovering customer insights.
- Enhance decision making with timely, data-driven suggestions for next actions or follow-up queries.
- Save time with tailored product guidance and one-click document summaries.
- Empower marketing and data teams to quickly explore data and generate insights — all protected by enforced user permissions.
Learn about:
AI Assistant in Adobe Experience Platform
AI Assistant in Adobe Workfront
AI Assistant in Adobe Acrobat
Tap into embedded generative AI in other Experience Cloud products.
Generative AI in Experience Cloud applications is redefining what’s possible in customer experience orchestration and personalisation at scale.
- Create exceptional experiences that align with your brand at speed and scale.
- Optimise the ideation, design and delivery of campaigns and customer experiences with AI-powered workflows and journeys.
- Power data-driven decision-making with advanced content and customer insights using natural language and a conversational interface.
- Leverage the generative AI capabilities in Adobe Journey Optimizer B2B Edition, Adobe Experience Manager Sites and Adobe Dynamic Chat to create content variations and provide additional sales intelligence.
Get started with generative AI.
Questions? We have answers.
What is generative AI?
Generative AI is a type of artificial intelligence that can be used to create content via algorithms. This content can include art and imagery, audio, video, code, text and simulations. Generative AI models accomplish this by analysing the vast amount of content available across the Internet — or specific databases and platforms — to predict the "best fit" and create an output for a user-entered prompt.
How is generative AI used in marketing and customer experience?
Artificial intelligence (AI) and machine learning have been used for years to support use cases like anomaly detection, product recommendations, intelligent alerts and segment creation to identify unique marketing insights and drive personalised customer experiences at scale. With generative AI, brands can enhance performance and productivity by efficiently deriving insights, generating audiences, scaling the production of personalised content and boosting customer engagement through journey orchestration.
What is Adobe’s generative AI?
Generative AI services use multiple large language models (LLMs) for brands to generate and modify text-based experiences. These services are anchored in Adobe Experience Platform, which unifies an organisation’s data and content under a common language model. Using this rich dataset, brands can train generative AI models on proprietary customer insights, customising output for brand-specific use cases.
Does Adobe’s generative AI integrate with Adobe Experience Cloud products?
Yes. Adobe generative AI services are integrated across the Adobe Experience Cloud product portfolio. Generative AI helps marketers and other customer experience teams boost their productivity without increasing their workloads. Powerful features leveraging the technology of generative AI have been integrated within product across Experience Cloud to support use cases from planning and asset creation to personalisation and customer journey management.
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Adobe brought generative AI to business. Productivity will never be the same.
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Adobe generative AI for business opens up new insight and opportunities for marketers, analysts — anyone ready for an intelligent assist.
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2025-03-18
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