Attribution is key.
Companies spend a lot on content and campaigns. So it’s crucial that they invest in the journeys that really matter. Forrester awarded Adobe Analytics a perfect score in cross-channel attribution in the 2019 Forrester Wave for Digital Intelligence Platforms because we help you understand the impact of every touch from every customer through paid, owned, and earned channels. With both rules-based and algorithmic attribution models, we use machine learning and advanced statistics so you can make the right investment every time.