Report

Turning content bottlenecks into creative breakthroughs.

Global insights on content creation and management to deliver connected customer experiences.

Check out the 2024 Digital Trends — Content Creation and Management in Focus report and unlock key insights and actionable recommendations to optimise your content for impactful, relevant digital experiences. Grounded in findings from a global survey of thousands of marketers, customer experience (CX) professionals and consumers, this report reveals:

Customers want content that reflects their specific needs and is in sync with where they are on the customer journey.
Senior executives are prioritising better use of content analytics and insights to drive ROI.
Market-leading organisations will use generative AI to expedite content creation.
Actionable recommendations on how to implement these content management strategies.

Please share your contact information to download the report.

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Content creation and management is seen by senior executives as the number one use case for generative AI.

Learn how market-leading organisations will use generative AI to expedite content creation and drive ROI.

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2024 Digital Trends — Content Creation and Management in Focus

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2024-06-05

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Uncover how market-leading organisations are adapting their content creation and management strategies to remove bottlenecks and create high-performing experiences with generative AI.

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