Accelerate personalization
Adobe Target gives you the biggest out-of-the-box library of targeting rules, so you can immediately deliver the right content to your visitor based on browser, network, device, operating system, traffic source, brand affinity, and more.
Data-driven personalization
Predefine targeting rules with
our three-step guided workflow. This lets you qualify your visitor
profile, build personalized experiences, and create reports to learn the
specific insights for specific audiences, so you can make confident,
data-driven decisions. Instantly target specific groups of site visitors
with rules based on concrete, real-time data, whether they’re new
visitors you want to target with discounts, or existing visitors you
want to target with different offers.