“Leveraging multiple data sources with Adobe Advertising Cloud enables us to get super granular with who we can target and retarget across screens during a campaign. It’s one of the key factors for driving conversion — including online purchase and web visits.”
Francesca Parodi, VP Americas Marketing, Dell
Using Adobe Advertising Cloud, Dell reached people on all the different screens they use, including desktop, mobile, and Connected TVs (CTV). Dell was able to over-deliver on its impression goals and increase its reach by connecting with an entirely new audience.