Your website is one of your most critical demand generation engines. Even with personalized, dynamic, and compelling content, web visitors can easily lose interest and bounce from your site. If they stick around long enough to find the content they want and fill out a form, it may be several days before they hear from a sales rep and even longer to coordinate an actual meeting. This process is riddled with potential drop off points and doesn’t help marketers capitalize on their website traffic.
With Dynamic Chat, the Adobe Marketo Engage chat capability, B2B marketers can proactively engage web visitors, capture lead information, and facilitate the handoff to sales with the ability to book meetings directly in the chat. And, chat can easily be integrated into a holistic cross-channel strategy with activity tracking, filters, and triggers.