Adobe GenStudio
Accelerate your marketing content.
Adobe GenStudio is a generative AI-first product that lets marketing teams quickly plan, create, manage, activate across apps and publishers and measure on-brand content. GenStudio works independently or in conjunction with other content supply chain products.
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One powerful product.
Adobe GenStudio, coming soon, is an intuitive product that collects the top tools marketers need to deliver on cross-channel campaigns. Built on generative AI, it empowers any team member to quickly find and generate assets, create variations and optimise experiences based on real-time content performance insights. It’s built for small businesses to large enterprises and designed to be used by marketers or agencies. With GenStudio, it’s never been easier to deliver high-value experiences to your customers.
- Creation
- Content hub
- Campaigns
- Activation
- Insights
Quickly generate high-performing, on-brand content with generative AI.
GenStudio leverages Adobe GenAI, allowing marketers and distributed teams to self-serve, quickly producing high-quality content within brand guardrails
- Give marketers brand-approved templates to easily generate high-performing content for channels such as paid media, social, email and web.
- Ensure AI-generated copy and images are relevant and on brand by training GenStudio on your organisation’s branding, customer personas and product descriptions.
- Use generative AI to review copy and imagery to ensure content aligns with brand guidelines, product documentation and the selected customer segments before it’s sent for approval.
Easily find, edit, reuse and share assets.
GenStudio gives marketers a user-friendly content hub that makes it easy to find and prepare assets for campaigns.
- Find, manage and store content with generative AI.
- Use generative AI to create, edit or repurpose existing assets.
- Easily search, filter, share and download final approved content, ready for activation.
- Get AI-powered brand guardrails to ensure generated content meets brand guidelines.
Centralised campaign planning and brief creation.
GenStudio aligns your marketing efforts with a common view of campaigns, briefs and the campaign calendar.
- Save time and effort by ingesting unstructured campaign documents into a structured campaign object and associated metadata to define campaigns in GenStudio and associate the right content with it.
- Easily visualise, plan and keep track of which campaigns are launching when.
- Send campaign content from GenStudio for comments before it’s ready to be approved for activation.
Activate content with Adobe Experience Cloud and 3rd party apps.
Natively integrated into Adobe’s best-of-breed content supply chain products.
- Use native integration with Adobe’s experience delivery products — Journey Optimizer, Journey Optimizer B2B edition, Experience Manager, Marketo and Target.
- Easily export in formats used in 3rd party applications directly from GenStudio.
Put insights into action — in real time.
GenStudio makes it easy to understand how content is performing. It also gives you the ability to react to insights using generative AI to create content variations immediately.
- Get real-time insights into content usage and performance across channels.
- Quickly optimise campaign performance by creating more high-performing content and remix low-performing content from the insights dashboard.
Learn about the GenStudio use cases.
Social media
Scale delivery of social content using generative AI to create, modify and optimise on-brand experiences.
Display advertising
Plan your ad campaign and create and deliver on-brand content to all your publishers from one interface.
Email campaigns
Use generative AI to create on-brand, campaign-focused emails that can be easily executed and optimised.
Websites - Coming soon
Give marketers and agencies the ability to create optimised webpages that meet visual and copy guidelines.
Learn more about Adobe GenStudio
Content as a Service v2 - deeper-content - Friday, May 24, 2024 at 14:24
