Better insights — faster Interpret all your customer data and uncover faster, more comprehensive customer insights.
Easily share data
Democratize data across your business by standardizing the way you name, categorize, and format your data.
Flexible, open, and extensible
Create and extend XDM schemas to better support your organizational needs.
Simplify new deployments, channels, and sources. Any application that reads XDM will understand the new data automatically.
Move faster and get more value
Repeatedly implement and adopt intelligent services that understand the structure of XDM-based data.