Addressable Audiences

View the overlap between your audience and your selected targeting platform, such as DSP, so you can forecast campaign reach before activating segments.

Audience size is one thing. But what matters is reach.

Knowing your total audience size is no longer enough. What matters is knowing how many people will actually see your message when you activate the destination. And for greater reach, you’ll need to go through different channels and deliver personal, real-time experiences.

With addressable audiences, you can see the total number of people you are reaching in your audience at each destination, such as an ad server. This enables you to review match rates before activating to better forecast your media spend and KPIs. Addressable audiences also has a customizable lookback period, including a lifetime lookback, giving you a unique count of users for that selected time interval. All of which helps you make smarter media buys.

See what makes it work.

Forecast and plan
Create an accurate plan for the future with a clear understanding of the segments you’re planning to send to a destination for audience targeting and activation.

Easy sharing
Sending data to your destination partners helps them quickly develop and target qualified audience segments. With more than 100 server-to-server integrations with leading destinations, we reduce the technical overhead—making it easy to share.

Learn more about addressable audiences in Adobe Audience Manager.

See how to combine science and marketing.

Learn how to engage audiences and increase match rates in our Activating Audiences Across Channels white paper.

Read more

Learn the details of addressable audiences.

Get up to speed on creating addressable audiences and increasing message reception in our Help section.

Learn more

See related features


使用 Segment Builder 将档案分组为细分,以定向最有价值的用户并实时测算细分受众的数量,以便提高营销活动的成效。


使用由 Adobe Sensei 提供支持的专有 TraitWeight 算法,将您的触及范围扩展到核心客户之外,并从第三方数据中发现新的、独特的高价值受众。



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