eCommerce Software
Magento is now Adobe Commerce
Build multi-channel commerce experiences for B2B and B2C customers on a single platform. From catalog to payment to fulfillment, our future-proof technology gives you a commerce platform that’s endlessly flexible, extensible and scalable. Adobe Commerce 2.4.4 is here! - Update now
Site content and promotion made easy
- Create content with an easy-to-use interface
- Personalise for specific customer segments
- Update pages quickly
Use modern, drag-and-drop tools to quickly create compelling content and shopping experiences without the need for developer support.
Product Recommendations made easy
- B2C & B2B Support
- Rich merchandising rules
- Drag and drop set-up with Page Builder
Use AI driven product recommendations across key touchpoints to drive higher conversion rates.
Reliable inventory, flexible fulfillment
- Deliver to home or buy online or pick up in store
- Get inventory to the right store at the right time
- Let shop associates fulfill order from PC, PoS or tablet
Give customers the buying options they want — whether in store or online — with real-time inventory data and sourcing algorithms that expedite fulfillment.
B2C, B2B and D2C in one platform
- Easily integrate with existing back-end systems
- Assign customised catalogues and price lists
- Boost sales with fast and convenient purchasing options
Manage quotes with the same ease as orders and use the same branding across all your sites without the hassle of multiple instances.
Robust data analysis
- Centralise your data
- Define metrics and what data to use
- Get deeper business insight with simple visualisations
Never worry about trying to figure out average order value, customer lifetime value or other key metrics again.
Unlimited functional customisation
- Choose a responsive theme that works for you
- Select best-of-breed technologies
- Add global currencies and languages
Customise your commerce experience with thousands of extensions and themes in our marketplace.
Up your digital commerce game with a Leader.
Learn why more businesses are choosing Adobe to shape their digital commerce experiences. Read the 2022 Gartner® Magic Quadrant™ for Digital Commerce report to find out why we’re a Leader for the sixth consecutive year.
Adobe is a Strong Performer for B2C commerce solutions.
If you're ready to choose a commerce solution for your business, Forrester offers thorough insights into all the areas where we think Adobe Commerce shines so your business can too. Read The Forrester Wave™: B2C Commerce Solutions, Q2 2022 report to learn why Adobe has been named a Strong Performer.
Powering commerce for brands of all sizes and all industries
How Adobe Commerce is different
We build experiences, not just shop fronts
Adobe Commerce has powerful tools to let you confidently launch, manage and scale your business, including the ability to host multiple instances on one platform and cloud deployment, while native integrations with Adobe products like Analytics, Target, Experience Manager and Creative Cloud help take personalisation to the next level.
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A single platform for all your commerce
Whether you’re a B2B ready to go direct to consumer (D2C) or a B2C managing several brands in 10 different languages, Adobe Commerce lets you manage multiple sales channels and brands and expand into new countries, simply, from one platform.
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Intelligence from industry-leading AI
Intelligent commerce, powered by Adobe Sensei AI, provides actionable data analysis and automates back-end workflows on everything from catalogue updates, site content creation, product recommendations, fulfilment and customer targeting and personalisation.
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For more sales and happier customers, look to AI
Extensible to incorporate any and all technology
Adobe Commerce is completely scalable and extensible, with a modular core and headless capabilities that allow you to quickly incorporate new technologies — even ones yet to be invented — so you can reach customers across an ever expanding network of touchpoints.
SEE IT IN ACTION AT ADOBE SUMMIT