Cross-channel engagement

Email marketing

• Create personalised emails in minutes using proven templates, responsive designs and a user-friendly editor.
• Use artificial intelligence (AI) and dynamic content to automatically update messaging with each engagement.
• Built-in audience and activity listening tools automate real-time delivery in response to a customer’s actions.

Paid media

• Sync audiences natively across ad networks to re-target anonymous and known site visitors with personalised ads.
• Integrate lead gen ad forms to automatically ingest submitted data and trigger email and nurture programmes.
• Automatically upload off-line marketing conversion data back to paid media tools to optimise ad spend.

Social media

• Quickly launch sweepstakes, referral campaigns and other native social-first campaigns.
• Gather prospects’ information through social ad form fills.
• Use dashboards to see an overview of your entire social funnel, what content is converting your targeted audience and how assets are being shared.

Conversational marketing

• Automate personalised chat conversations based on lead and account data to accelerate qualification and lead velocity.
• Streamline co-ordination with sales teams by allowing site visitors to immediately view sales calendars and book meetings with reps.
• Integrate automated chat into your larger cross-channel marketing automation strategy to trigger external engagement and internal workflows based on chat behaviour.

Search engine optimisation

• Analyse how you and your competitors currently rank for important keywords in an easy way.
• Discover new recommended keywords and backlink opportunities relevant to your existing SEO strategy.
• Optimise your web pages based on intelligent suggestions and level of affect to improve search ranking.

Event & Webinar Marketing

• Create, manage and automate all your online and off-line events to scale the entire process including planning, set-up, engagement and measurement before, during, and after each event.
• Incorporate data from Marketo Engage engagement channels along with data from prebuilt third-party event partner integrations through Adobe Exchange to automate activity and workflows and engage customers during events.
• Streamline your in-person event check-in process using integrated mobile applications for iOS & Android to physically collect real-time event data as your attendees arrive.

Mobile push notifications

• Automate in-app messages based on an individual’s contextual actions and current location.
• Listen for flagged behaviours across devices, notifications, apps and marketing channels to guide your strategy.
• Get insights from vital statistics across all your apps such as push engagements, app opens, app install and much more.

SMS messaging

• Manage SMS engagement by segmenting opt-in audiences and triggering personalised, behaviour-based text messages.
• Built-in compliance management lets buyers continue the journey on their channel of choice.
• See who is engaging with your messages and measure the effectiveness of your SMS campaigns.

Web campaigns

• Test multiple campaign types in real time to quickly understand what converts your visitors at a higher rate.
• Personalise for higher conversion with demographic, geographic and behavioural data and full customer profiles.

Landing pages and forms

• Create and test landing pages that dynamically personalise messaging and content based on known and anonymous site visitors.
• Hit the ground running with fully responsive design templates, forms and drag-and-drop editing tools to ensure the same personalisation as your emails.
• Leverage a single form across multiple landing pages along with progressive profiling to save time and optimise form fills.

Intelligent cross-channel nurturing

• Engage and nurture individual customer relationships over long periods of time.
• Prioritise the right content and set the right cadence across nurture streams based on how you want to qualify each lead in each stream.
• Set customised transition rules to advance your leads across streams based on customised rules, activity or inactivity.

Interactive Webinars

• Set-up, deliver and host engaging webinar sessions in a matter of minutes using built-in, end-to-end virtual event marketing capabilities in combination with Marketo Engage’s industry-leading automaton engine.
• Interact with webinar attendees using polls, Q&A, surveys, hand-raising, chat and content downloads to maximise engagement and collect more than just registration and attendance data.
• Act on the rich webinar activity data in a matter of minutes to quickly personalise content, trigger follow-up nurture programmes, influence lead and account scores and update audience segments for timely follow-up engagement.