Multi-channel marketing requires constant measurement and continual optimisation. Use the checklist in Measuring and perfecting your cross-channel strategy to see which tools can help you to improve engagement, personalisation, attribution and more.
Co-ordinate across multiple native, online and off-line channels to keep your customers engaged no matter when and where they interact.
Throughout their journey, customers bounce from channel to channel. Despite their unpredictable nature, they demand highly personalised, responsive content at every touch point. Meeting customers where they want to be met is a crucial factor in creating an enjoyable, personalised experience that engages and converts.
Managing cross-channel marketing through Adobe Marketo Engage lets you co-ordinate campaigns from a centralised hub. It allows you to easily set up triggers to launch the next, most relevant piece of content to a customer who attended an event, opened an email, searched for a key piece of information or shared a piece of content on their social media feed. No matter where each customer is on their journey, Marketo Engage ensures that you deliver the right message.
Email marketing
Mobile push notifications
Paid media
SMS messaging
Social media
Web campaigns
Event and webinar marketing
Multi-channel marketing requires constant measurement and continual optimisation. Use the checklist in Measuring and perfecting your cross-channel strategy to see which tools can help you to improve engagement, personalisation, attribution and more.