2023 APAC Digital Trends Revealed
Length: 50 min
The pace of digital transformation will continue to increase in 2023, as organisations worldwide find themselves at the centre of a digital-first economy.
This event is the unveiling of the '2023 Digital Trends: APAC in focus' report from Adobe. Adobe executives and industry leaders will discuss the biggest digital trends impacting businesses today and strategies for success.
The report will delve into several critical topics including:
• What personalisation looks like in evolving B2C and B2B customer journeys.
• The next phase of cookie-free customer experiences.
• How the metaverse will impact marketers, IT, and other professionals.
• How businesses are optimising their content supply chain.
The 2023 Digital Trends Report from Adobe and eConsultancy, now in its 13th year, has become a trusted source for the insights that businesses need to develop effective digital strategies. Based on a survey of more than 10,000 business leaders worldwide, it pulls into sharp focus the highest impact trends, latest capabilities, ever-present challenges, and emerging issues.
President and GM of Digital Experience Business and Worldwide Field Operations
Chief Technology Advisor & Principal Product Manager for Enterprise Solutions, JAPAC
VP, Growth Marketing and Martech
Boston Consulting Group