Compare Adobe Target packages.
Different businesses have different needs but we have a version of Adobe Target that’s right for you. Everyone needs to run tests and optimise some customer content. If that’s all you need at the moment, take a look at Adobe Target Standard. But as your optimisation needs expand, see what Adobe Target Premium has to offer.
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Adobe Target Feature |
Adobe Target Standard |
Adobe Target Premium |
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A/B/N and multivariate testing |
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Rules-based and location-based personalisation |
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Auto-allocate: dynamic multi-armed bandit testing powered by Adobe Sensei |
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Visual experience composer (WYSIWYG editing) |
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Desktop and mobile web (client-side or server-side) |
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Mobile app via SDK or server-side API |
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Email at open time or build time |
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Beyond the browser (IoT, set top boxes, intelligent devices, ATMs, kiosks etc.) |
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Personalised item and content recommendations powered by Adobe Sensei |
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Automated personalisation for offers powered by Adobe Sensei |
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Auto-target: one-click experience personalisation powered by Adobe Sensei |
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AI insights report visualisations for machine learning models |
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Enterprise Governance with user permissions for global scale |
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Adobe Target Premium |
Exceptional customer experiences require exceptional tools.
Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.
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