Message designer

Create personalized messages for your customer journeys from a drag-and-drop canvas with rich editing capabilities and easy access to brand assets, offers, and Adobe Stock images.


The Adobe Journey Optimizer message designer provides a central location for building consistent omnichannel messages with as little or as much customization as you need and tracking tools for optimization.

Manage, personalize, and optimize your message offers from within the message designer for journey consistency across channels.


See what makes message designer work.

Intuitive designer

Create email, push, in-app, web, and SMS text messages by dragging and dropping images, text, and other elements in the message designer canvas.

Adobe Stock images

Enrich messages with the perfect image by accessing the hundreds of millions of curated images from Adobe Stock within Journey Optimizer.

Fully embedded DAM

Manage the assets directly within Journey Optimizer with Adobe Experience Manager Assets Essentials, a robust and powerful DAM that’s connected to Adobe Creative Cloud.

Content design options

Customize an out-of-the-box template, reuse your templates, import HTML, or build your message code from scratch.

Central offer decisioning

Insert offer decisions easily from the offer decisioning service into your messages and let the service deliver the best offer to each customer.

Smart tags

Discover assets easily in your DAM with AI-driven smart tags or from your own manually added tags.

Learn more about advanced customer journey orchestration with Journey Optimizer.

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