Adobe Analytics pricing and packaging.

Everyone needs to collect digital data, analyse it and curate real-time insights across teams. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you.

Customised built analytics packages to take your data and insights one step further.

From understanding channel activity to gathering real-time customer insights and opportunities, explore the analytics package that takes your marketing to the next level.

Select

Adobe Analytics Select helps organisations centralise data for smarter decisions. Features such as drag-and-drop segment building empower teams to discover valuable customers and optimise interactions for growth.


Prime

Adobe Analytics Prime helps you better understand your customers, uncover new insights and instantly act on them. Real-time, cross-channel visibility helps marketers deliver personalised experiences that inspire action.


Ultimate

Adobe Analytics Ultimate allows you to stitch together cross-channel insights to build unified customer profiles and go further with your customer data. Use AI and machine learning to uncover hidden opportunities in your data.


Basic Analytics

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Analysis Workspace

  •  
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Reports (templates)

  •  
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Quick Insights

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Ad-hoc Analysis

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Freeform table

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Next or previous item

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Page summary

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Segment Comparison

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Adobe Analytics (mobile) Dashboards

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Data Collection (Channel Analysis)

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

API

  •  
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Voice assistant

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Cross-device Analysis

  •  

OTT measurement

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Taxonomist (Classification Management)

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Custom Dimensions (props/evars)

 275 (75/200)

 275 (75/200)

325 (75/250)

Usage Reporting

  •  
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  •  

Data Transformation

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Advanced Calculated Metrics

  •  
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  •  

Custom Dimensions (Props/evars)

275 (75/200)

325 (75/250)

Context-aware Sessions

  •  
  •  

Customer Attributes

3

15

200 per report suite

Retroactive Data Reprocessing/Replay

  •  
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Field-based Identity Stitching

  • (People)

Classifications

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Virtual Report Suites (multi-report suite consolidation)

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Privacy and Governance

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Privacy Controls

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Regional Data Centers

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Data Repair API

  • (1.2b rows per year)

Audience Segmentation

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Segment IQ, powered by AI/ML

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  •  

Unique Segment Creation

Unlimited

Unlimited

Unlimited

Share Segments to other Reports

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Segments

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Share Segments to other Adobe Experience Cloud Products

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Audience Publishing

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Augmented Analysis w/ AI/ML

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Anomaly Detection

Limited to daily granularity

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  •  

Contribution Analysis

10 tokens (runs) per month

20 tokens (runs) per month

Intelligent Alerts

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Algorithmic Attribution

  •  

Journey Visualizations

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Fall-out

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Flow (pathing)

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Cohort Analysis

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Retention

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Churn

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Latency

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Custom Dimension

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Add or Create Segments

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Histogram

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9-rules based Attribution models

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Data Sharing & Democratization

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Shared Projects (Reports)

Unlimited

Unlimited

Unlimited

User Seats

Unlimited

Unlimited

Unlimited

Scheduled Reports

Unlimited

Unlimited

Unlimited

Project Curation

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Annotations

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Report Builder (excel plug-in)

  • (5 seats)
  • for PC (unlimited)
  • for PC (unlimited)

Share links

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Permissions / Roles

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Integrations

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Analytics 4 Adobe Target Panel

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Audience Analytics

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Analytics for Ad Cloud DSP

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3rd Party Integrations

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Analytics Add-on's (contact for pricing)

Features

Add-on's

Available for all packages

Streaming Media Basic

  • (1m media starts per month)

Streaming Media Advanced

Live Stream

Customer Journey Analytics

Data Repair API

  • 1.2 billion rows of data scanned per year

Add-on Descriptions

Accelerate the ROI of your Adobe Analytics implementation with advanced functionality to discover even deeper insights into your business.

Streaming Media Basic

Streaming Media Advanced

Live Stream

Attribution

Standardized streaming media content engagement in 10s increments

Standardized streaming media content engagement for all aspects of a stream

Real-time events firehose to take action on what's happening right now with digital engagement

Allocate credit to each of your marketing investments using machine learning

* Adobe SDK and Media Collection API

* 10s heartbeat event tracking

* Content audience engagement for quartiles and time spent

* Adobe SDK, launch extension and collection API

* 10s Content, Ad, QoE, and Player state event tracking

* Average Minute Audience and Concurrent Viewer visualizations

* Stateless full-firehose stream of analytics data to drive real-time action

* Rules-based triggers

* Real-time dashboards

* Journey-based attribution

* Retroactive data reprocessing

* Algorithmic attribution modeling

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