Adobe Marketo Engage Integrations
Maximise growth with a scalable, extensible and secure architecture.
Marketo Engage seamlessly integrates with third-party and Adobe applications to create a tech stack that grows with your business — from ambitious mid-sized companies to expanding enterprises.
Native and third-party integrations
With Adobe Marketo Engage, you can easily connect to your existing martech applications — and anything you’ll need in the future. Use pre-built integrations to hundreds of tools including popular CRM, data, channel and content platforms, saving you time on set-up and maintenance.
- CRM
- Data
- Marketing channel
- Content
- API & webhooks
Connect marketing and sales data for seamless customer experiences.
Marketo Engage has native, bi-directional integrations with the most popular customer relationship management systems (CRMs) on the market, including Salesforce, Microsoft Dynamics and Veeva. It can also integrate with other CRMs so your marketing and sales data stays in sync.
- Automation. Deliver consistent results with native integrations that are fast to set up and easy to maintain. See updates and changes made in one system automatically reflected in the other.
- Flexibility. Let sales and marketing users work in their application of choice — whether it’s Marketo Engage or their CRM — knowing data is shared continuously.
- Granularity. Connect out-of-the-box objects, such as account, lead, contact and opportunities or create customised objects related to these records.
- Scalability. Sync up to 200,000 records per hour and 2 million records per day.
A strong data foundation built for every strategy.
Data is essential to every marketer. Marketo Engage has a variety of pre-built data and account-based marketing (ABM) platform integrations to give you the data you need to support all your marketing strategies.
- Customer data platforms (CDPs) and data enrichment. Connect with CDPs and profile enrichment platforms such as Clearbit and ZoomInfo.
- ABM platforms. Tap into the powerful ABM platform embedded in Marketo Engage or easily integrate with your ABM platform of choice.
Expanded reach across marketing channels.
Use pre-built integrations to connect any of your preferred channel platforms to supplement the native channels in Marketo Engage and reach customers everywhere they are.
- Events and webinar hosting. Use the advanced built-in webinar platform or connect to any of the most popular webinar platforms, such as Zoom or ON24.
- Social and mobile. Connect seamlessly to Vibes for SMS and other social platforms such as Hootsuite.
- Conversational chat. Leverage the native chat capabilities or integrate with other popular chat platforms.
- Ad platforms. Sync directly with Google, Facebook, LinkedIn, X and Adobe Advertising.
- Sales engagement tools. Harness embedded sales tools and others such as Outreach and Gong.
Simplified content management for effortless activation.
Streamline the process of finding and activating content across Marketo Engage programmes and campaigns with integrations that give you advanced automations and intuitive workflows.
- DAM and CMS. Connect directly with popular digital asset management (DAM) platforms and content management systems (CMS).
- PaaS. Leverage the power of platform-as-a-service (PaaS) applications, such as Vertify, Workato or Informatica.
- Workflow. Tap into leading work and project management applications.
Streamlined data exchange for efficient programme creation.
The Marketo Engage REST API allows for remote execution of many of the system’s capabilities. From creating programmes to bulk lead imports, there are many options for fine-grained control of a Marketo Engage instance. You can also use Marketo Engage webhooks to send and receive structured data, supporting JSON or XML formats.
“On their own, both Workfront and Marketo Engage offer us tremendous efficiencies, but when integrated, you see the full power of what they can do for your campaign processes.”
Andy Mullings
Head of Demand Operations
BNY Mellon Investment Management
Adobe Experience Cloud integrations
Leverage the power of Experience Cloud products to support new, more sophisticated Marketo Engage use cases as your digital maturity grows.
Adobe Real-Time CDP
Power engagement with real-time profiles.
Connect with Adobe Real-Time Customer Data Platform to enrich and unify your lead, account and opportunity profiles for more complete and precise segmentation. Activate these segments within Marketo Engage across channels for higher customer engagement rates.
Adobe Journey Optimizer B2B Edition
Engage and qualify buying groups with AI-powered experiences.
Incorporate your Marketo Engage campaigns, workflows and assets into the account and buying group journeys orchestrated in Adobe Journey Optimizer B2B Edition.
Adobe Workfront
Bring campaigns from ideation to execution faster.
Automate the end-to-end process of planning and executing campaigns across operations, marketing and creative teams with Adobe Workfront. You can improve efficiency and time to market with connected workflows and a centralised dashboard.
Adobe Experience Manager Assets
Give every team access to on-brand assets.
Get an AI-powered DAM and integrate marketing-approved assets into Marketo Engage campaigns to connect and streamline the process of activating your content in campaigns.
Adobe Analytics
Leverage granular insights for better personalisation.
Use Adobe Analytics to analyse your Marketo Engage web audiences and unlock new insights about their online behaviour before and after marketing automation conversion events.
Adobe Target
Target accounts with personalised cross-channel journeys.
Integrate with Adobe Target to engage high-value accounts with real-time personalisation, recommendations and experiences using Marketo Engage audiences across channels.
Security and privacy
Marketo Engage follows industry-leading security practices, including encryption, access controls and vulnerability management. It readily supports compliance with HIPAA, GDPR and CCPA through advanced tools and protections, giving IT and marketers the peace of mind that customer data can be handled responsibly. See the list of Adobe Compliance Certifications, Standards and Regulations.
Learn more about Marketo Engage integrations.
