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ADOBE JOURNEY OPTIMIZER

Be everywhere all at once without breaking the space-time continuum.

Adobe Journey Optimizer is a single application where you can manage scheduled cross-channel campaigns and one-to-one moments for millions of customers — and the entire journey is optimized with intelligent decisioning and insights.

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Adobe Journey Optimizer unlocks true personalization at scale.

Natively built on the industry-leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns using real-time insights and AI-driven workflows so you can engage one customer or millions anytime, anywhere.

  1. Real-time profile and insights
  2. Omnichannel orchestration
  3. Personalized offer decisioning
  4. Customer lifecycle engagement
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Real-time experiences, real-time customer action.

Create the foundation for personalized journeys with a unified customer profile and real-time insights.

Real-time profiles built from both online and offline data

Identity resolution and audience management

Real-time messaging triggers

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Real-time journey orchestration.

Orchestrate and automate journeys based on real-time behavior, contextual changes, or business signals — all from a single application.

Drag-and-drop message designer

Omnichannel journey designer

Digital asset management

Real-time goal tracking

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Real value added to the customer journey using artificial intelligence (AI).

Personalize engagement at scale with centralized decisioning, experimentation, and intelligence so you always deliver the “next best offer.”

Central offer management

Intelligent offer decisioning

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Engage customers on every step of their journey.

Manage broad marketing campaigns and personalized, one-to-one interactions alike to stay top of mind no matter where your customers roam.

Audience-based marketing

One-to-one customer marketing

Business-driven segment updating

Immediate burst messaging

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I’m curious. Is this right for my business?

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Evolve how you deliver experiences and define journeys.

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Simplify management

A single application for omnichannel campaigns and real-time engagement.

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The Total Economic Impact™ of Adobe Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.

Learn how this Adobe solution delivered a 431% return on investment.

Read report

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BETTER TOGETHER

Journey Optimizer + Adobe Real-Time CDP.

Pair Real-Time CDP with Journey Optimizer to build unified profiles and actionable audiences while creating, orchestrating, and delivering personalized customer experiences — from a single platform.

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“We can feed profiles into Adobe Journey Optimizer to deliver more relevant emails and other communications across channels. We’re even looking to use location information through the mobile app to activate location-based communication. If a tourist is walking near a museum, it can trigger a push notification or email inviting them to visit.”

Francesco Paolo Schiavo, Director General at the Italian Ministry of Tourism

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See what Journey Optimizer can do for your business.

Form as a Service - AMC RFI (40) - Tuesday, 30 January 2024 at 09:35

Questions? We have answers.

What is Adobe Journey Optimizer?

Adobe Journey Optimizer is an agile, scalable application built on the Adobe Experience Platform for orchestrating and delivering personalized, connected customer journeys across any app, device, screen, or channel. It lets brands optimize and personalize experiences across the entire customer journey — whether it's a brand-initiated engagement like weekly promotional emails or personalized real-time interactions, such as providing customers with contextual information as they engage with products or services they've purchased from your business.

Brands can use a single application to put consumers at the heart of the customer journey, whether orchestrating individual campaigns or intelligent management of the entire customer journey.

What is the difference between Adobe Journey Optimizer and Adobe Journey Orchestration?

Adobe Journey Optimizer — built on the Adobe Experience Platform — enables journey orchestration, customer segmentation, and content and delivery capabilities all within a single solution. Capabilities include intelligent personalization, dynamic customer journey designing, and real-time insights.

Adobe Journey Orchestration lets you tailor individual journeys for customers based on their prior preferences and behaviors.

What is a user journey map?
A user journey map is a visual representation of the stages a customer encounters on their way to completing a task, such as making a purchase or acquiring information. Journey mapping usually begins by identifying user actions, and compiling them into a timeline. This timeline often aligns with their cognitive journey — i.e. "What is user journey map?" to "What journey orchestration tool is right for my organization?" — towards creating a finalized visual narrative.
What is customer experience?
Customer Experience (CX) refers to a customer's overall perception of their interactions with a particular company or brand. This can be measured before, during, and after a purchase or engagement, across all channels and touchpoints. Securing long-term customer loyalty means getting CX right at every opportunity, from the brand introduction to the sales cycle, and post-sales support.
What is customer journey orchestration?
Customer journey orchestration is the process of coordinating omnichannel customer experiences in real-time to drive brand engagement. Orchestration engines can be used alongside data resources to identify the next actions a user is likely to take, map them out, and ensure all interactions are personalized appropriately.